by Rodney Goldston | Oct 29, 2012 | Marketing
My long time friend Ed Gay called me the other day and said that he was interested in getting started with blogging for his business and wanted to know what I advised. Here’s what I told him. Decide on the blogging platform you’ll use: Wordpress, Typepad,...
by Rodney Goldston | Oct 26, 2012 | Marketing, Things that make you go...hmm!
Personal Branding Secret Weapon Lie to yourself, because there’s someone talking to you about your personal brand every single moment of every single day – no it’s not an advertiser – it’s you. We all speak to ourselves. Most often we...
by Rodney Goldston | Oct 22, 2012 | Business, Marketing
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
by Rodney Goldston | Oct 19, 2012 | Marketing, Things that make you go...hmm!
….and now I’m infected. Yesterday I had lunch with a colleague. At some point the conversation turned to outdoor cooking. Him: What kind of grill to you have? Me: A charcoal Webber (of course…that’s what all real grill masters...
by Rodney Goldston | Oct 18, 2012 | Business, Marketing, Sales, Social Media, Technology
Four independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams. These...
by Rodney Goldston | Oct 17, 2012 | Marketing, Social Media, Things that make you go...hmm!
The race is on for marketers to build social media connections. But are the number of connections marketers are able to acquire really what matters most? No! What matters more than the number of connections are the quality of those connections. And quality can be...
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