by Rodney Goldston | Oct 17, 2012 | Marketing, Social Media, Things that make you go...hmm!
The race is on for marketers to build social media connections. But are the number of connections marketers are able to acquire really what matters most? No! What matters more than the number of connections are the quality of those connections. And quality can be...
by Rodney Goldston | Oct 13, 2012 | Marketing
You can sell more of whatever it is you are trying to move if you will quickly abandon any attempt to tell clients any facts, figures, or pricing about what you are selling. To often sales people do what I call a feature puek. They rattle of all the facts, prices,...
by Rodney Goldston | Oct 8, 2012 | Business, Marketing
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...
by Rodney Goldston | Oct 6, 2012 | Marketing
Firing clients may have the short term draw back of lowering the bottom line, but could pay off huge in future dividends. If you think you may have to fire a client keep in mind the words of Maya Angelou who said When someone shows you who they are…believe...
by Rodney Goldston | Oct 5, 2012 | Business, Marketing, Technology
John 21:6 describes a biblical event in which Peter and several others had fished all night and caught no fish. Jesus instructs them to cast their net on the right side of the boat, which they do. Following these seemingly irrelevant instructions the fishermen catch...
by Rodney Goldston | Oct 3, 2012 | Marketing, Things that make you go...hmm!
Is the Betty White Snickers ad and others like it bad for us as a society? I just watched that funny Betty White Snickers ad on YouTube. The one with her playing football. But Betty is not Betty, she’s some kid named Mike, who because he’s hungry is...
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