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Connecticut Massacre – The Law of the Harvest – The Responsibility of Marketers

Connecticut Massacre – The Law of the Harvest – The Responsibility of Marketers

by Rodney Goldston | Dec 17, 2012 | Marketing

In the wake of the Connecticut massacre this scripture has been on my mind.  It is commonly referred to as the law of the harvest. Galatians 6:7 Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap. Entrepreneurs develop violent...

How to get what you want by monitoring feedback

by Rodney Goldston | Dec 13, 2012 | Marketing

If at first you don’t succeed then try, try again. That’s what I learned as a child. But there’s an important step between trying. ‘ Assessing Feedback’. The kid in the picture swings at the piñata, misses, his brain registers it’s...
Content Marketing – 10 Kick Butt Tips For Generating Awesome Content

Content Marketing – 10 Kick Butt Tips For Generating Awesome Content

by Rodney Goldston | Dec 11, 2012 | Marketing

Most folks are not creative enough to always have a fresh idea ready to transform into killer content.  Unless you happen to be Seth Godin you likely struggle with coming up with enough relevant, helpful, fun content to blog everyday.  While you may be an expert on...
Jimi Hendrix – The death of mass marketing and how to grow a business by serving tiny groups

Jimi Hendrix – The death of mass marketing and how to grow a business by serving tiny groups

by Rodney Goldston | Dec 3, 2012 | Business, Marketing

Take a good look at this picture of Jimi Hendrix, see anything weird?  If you’re a Jimi fan you likely already know, or if you’re just a keenly astute individual perhaps you picked up that he’s playing the guitar upside down. Hendrix didn’t...
Transparent Marketing – What marketers can learn from Flip Wilson

Transparent Marketing – What marketers can learn from Flip Wilson

by Rodney Goldston | Nov 19, 2012 | Marketing

Do any of you remember this guy?  I grew up watching his variety show as a kid.  For those of you who don’t, Flip Wilson was a comedic genius who was known for his character Geraldine who would often say – “What You See Is What You Get!” All...
Do you care more about customers or the competition? A Response To David Meerman Scotts Post

Do you care more about customers or the competition? A Response To David Meerman Scotts Post

by Rodney Goldston | Nov 17, 2012 | Marketing

David Meerman Scott had a very interesting post on his blog post the other day titled ‘Do you care more about customers or the competition’.  I took some time to let it marinate before commenting on his website or making this post. In the post he mentions...
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