by Rodney Goldston | Jan 5, 2013 | Marketing, Sales
Humans are wired to not want to be different. Most of us work hard to fit in. Turns out that playing the ‘this is what everyone is doing’ card can be one of the most powerful ways to persuade customers, colleagues and businesses to do the things...
by Rodney Goldston | Dec 28, 2012 | Marketing
Either the product, service, company, or you are not remarkable…or You’ve feature puked (overly focused on the technical aspects of what you sell) instead of putting together a well told story that fits your buyers world view. Example # 1: Being remarkable...
by Rodney Goldston | Nov 9, 2012 | Marketing
In any given day there are hundreds of things to eat up a sales persons time (regardless of your profession we are all sales people). I learned early in my sales career to keep my focus on revenue generating activity. Back then there were only three: Prospecting...
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