by Rodney Goldston | Oct 26, 2012 | Marketing, Things that make you go...hmm!
Personal Branding Secret Weapon Lie to yourself, because there’s someone talking to you about your personal brand every single moment of every single day – no it’s not an advertiser – it’s you. We all speak to ourselves. Most often we...
by Rodney Goldston | Oct 22, 2012 | Business, Marketing
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
by Rodney Goldston | Oct 19, 2012 | Marketing, Things that make you go...hmm!
….and now I’m infected. Yesterday I had lunch with a colleague. At some point the conversation turned to outdoor cooking. Him: What kind of grill to you have? Me: A charcoal Webber (of course…that’s what all real grill masters...
by Rodney Goldston | Oct 17, 2012 | Marketing, Social Media, Things that make you go...hmm!
The race is on for marketers to build social media connections. But are the number of connections marketers are able to acquire really what matters most? No! What matters more than the number of connections are the quality of those connections. And quality can be...
by Rodney Goldston | Oct 13, 2012 | Marketing
You can sell more of whatever it is you are trying to move if you will quickly abandon any attempt to tell clients any facts, figures, or pricing about what you are selling. To often sales people do what I call a feature puek. They rattle of all the facts, prices,...
by Rodney Goldston | Oct 8, 2012 | Business, Marketing
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...
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