by Rodney Goldston | Feb 5, 2013 | Marketing
Tip number 8 in my content marketing strategy series is to take your video camera everywhere. Creating video content doesn’t have to be a major production. If you carry an iPhone or other device that captures video shooting video is easy to do. Here are a few...
by Rodney Goldston | Jan 22, 2013 | Marketing
Ok we’re well into the home stretch of the content marketing strategy series and this tip goes way against the grain of what you’re likely to read other places. Most websites will encourage to either write for SEO value or to some how write to build a...
by Rodney Goldston | Jan 15, 2013 | Marketing
One of the biggest benefits of social media is that it gives you a real-time feed of what your prospective customers are discussing. Listen carefully and you’ll discover plenty of ideas for good content. An added benefit of gathering ideas this way is that...
by Rodney Goldston | Jan 8, 2013 | Marketing
Today’s post is tip number 5 in the content marketing strategy series. Consider writing round-ups, reviews, look-backs, and looking forward list at the very end or beginning of each year, and during slow points in the summer. Here are a few ideas: Compile a list...
by Rodney Goldston | Dec 25, 2012 | Marketing
When developing content for your readers keep in mind that what’s relevant is likely a wide variety of subjects. Try looking beyond your niche and try and make useful connections between things that on the surface seem unrelated. For example you might not think...
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