by Rodney Goldston | Oct 22, 2012 | Business, Marketing
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
by Rodney Goldston | Oct 20, 2012 | Business, Sales
Why does Google out perform Yahoo!, Bing, and all other search engines? Because they keep it simple Most people working in sales have learned the acronym KISS at some point. It stands for Keep It Simple Salesperson. It was taught to me as Keep It Simple Stupid....
by Rodney Goldston | Oct 19, 2012 | Marketing, Things that make you go...hmm!
….and now I’m infected. Yesterday I had lunch with a colleague. At some point the conversation turned to outdoor cooking. Him: What kind of grill to you have? Me: A charcoal Webber (of course…that’s what all real grill masters...
by Rodney Goldston | Oct 18, 2012 | Business, Marketing, Sales, Social Media, Technology
Four independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams. These...
by Rodney Goldston | Oct 17, 2012 | Marketing, Social Media, Things that make you go...hmm!
The race is on for marketers to build social media connections. But are the number of connections marketers are able to acquire really what matters most? No! What matters more than the number of connections are the quality of those connections. And quality can be...
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