Quality. It’s a word we toss around at work, often without pausing to consider its multifaceted nature. Let’s take a moment to delve into the three distinct dimensions of quality that influence our perceptions and experiences.

Firstly, there’s the Deming and Crosby definition of quality: Meeting spec. Picture a car with doors that glide open effortlessly, regardless of its price tag. Think of a website that remains steadfastly online, providing uninterrupted service. Imagine your dry cleaning, delivered precisely on the promised day, with clothes immaculately cleaned. This kind of quality is about reliability, about delivering on what was pledged without fanfare. When those six sigma professionals discuss quality, this is their yardstick – the ability to meet specifications.

Then we encounter the quality of deluxeness, exemplified by the likes of Ralph Lauren or Tiffany. It’s not just a matter of “you get what you pay for,” but rather a sense of awe and exclusivity. Imagine the clarity of a diamond that sparkles like no other, the supple nap of leather that invites touch, or the exhilarating speed of a jet that leaves others trailing in its wake. This level of quality is marked by an unmatchable distinction, a touch of luxury that elevates the experience beyond the ordinary.

Lastly, we can’t overlook the quality of right effort, the essence of “I did my best.” It’s the sweat, vulnerability, and sheer determination that pour into a task when a human gives their all. Consider the TV show or software that captures your heart. What draws you in? Think about the careful consideration you apply when selecting a car or a school for your children. A $100 million-dollar blockbuster might boast jaw-dropping special effects and meticulous editing, but it might lack the intangible quality that resonates deeply within you, much like an indie film does. This quality is about authenticity, the commitment to delivering something unique and true, where human endeavor shines through.

As you embark on your work, as you craft your offerings, the pivotal question that must not be overlooked is this: “What kind of quality are we striving for here?” Each dimension of quality brings its own merits, and it is essential to discern which aspect will resonate most powerfully with your audience, your customers, or your stakeholders. Therein lies the key to crafting an experience that leaves an indelible mark.

So, let us embrace the nuances of quality, recognizing the beauty in meeting spec, the allure of deluxeness, and the strength of right effort. By embracing the power of each dimension, we unlock the potential to create something remarkable – a testament to our commitment to excellence, to our passion for craftsmanship, and to our unwavering pursuit of delivering experiences that truly matter.