by Rodney Goldston | Oct 15, 2012 | Business, Things that make you go...hmm!
I recently attended a Dale Carnegie session in which a small debate came up regarding multitasking vs focus. Today there is such a tremendous emphasis placed on the ability to multitask. But is multitasking or a laser like focus better for accomplishing goals? What...
by Rodney Goldston | Oct 13, 2012 | Marketing
You can sell more of whatever it is you are trying to move if you will quickly abandon any attempt to tell clients any facts, figures, or pricing about what you are selling. To often sales people do what I call a feature puek. They rattle of all the facts, prices,...
by Rodney Goldston | Oct 10, 2012 | Business
In a world of hesitant, risk-averse, empowered customers, what sales profile consistently wins? That’s the question the folks over a CEB (The Corporate Executive Board Company) asked themselves. So they conducted a survey of more than 6,000 sales people across...
by Rodney Goldston | Oct 8, 2012 | Business, Marketing
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...
by Rodney Goldston | Oct 6, 2012 | Marketing
Firing clients may have the short term draw back of lowering the bottom line, but could pay off huge in future dividends. If you think you may have to fire a client keep in mind the words of Maya Angelou who said When someone shows you who they are…believe...
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