by Rodney Goldston | Oct 16, 2012 | Business, Marketing, Sales, Social Media
Things have changed and we live in a connection economy today. Consumers want to be pulled not pushed into the products or services the desire. The sales person, consultant, company, you fill in the blank that does the best job at connecting with people or...
by Rodney Goldston | Oct 15, 2012 | Business, Things that make you go...hmm!
I recently attended a Dale Carnegie session in which a small debate came up regarding multitasking vs focus. Today there is such a tremendous emphasis placed on the ability to multitask. But is multitasking or a laser like focus better for accomplishing goals? What...
by Rodney Goldston | Oct 13, 2012 | Marketing
You can sell more of whatever it is you are trying to move if you will quickly abandon any attempt to tell clients any facts, figures, or pricing about what you are selling. To often sales people do what I call a feature puek. They rattle of all the facts, prices,...
by Rodney Goldston | Oct 10, 2012 | Sales
In a world of hesitant, risk-averse, empowered customers, what sales profile consistently wins? That’s the question the folks over a CEB (The Corporate Executive Board Company) asked themselves. So they conducted a survey of more than 6,000 sales people across...
by Rodney Goldston | Oct 8, 2012 | Business, Marketing
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...