by Rodney Goldston | Oct 20, 2012 | Business
Why does Google out perform Yahoo!, Bing, and all other search engines? Because they keep it simple Most people working in sales have learned the acronym KISS at some point. It stands for Keep It Simple Salesperson. It was taught to me as Keep It Simple Stupid....
by Rodney Goldston | Oct 18, 2012 | Business
Four independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams. These...
by Rodney Goldston | Oct 16, 2012 | Business
Things have changed and we live in a connection economy today. Consumers want to be pulled not pushed into the products or services the desire. The sales person, consultant, company, you fill in the blank that does the best job at connecting with people or...
by Rodney Goldston | Oct 15, 2012 | Business, Things that make you go...hmm!
I recently attended a Dale Carnegie session in which a small debate came up regarding multitasking vs focus. Today there is such a tremendous emphasis placed on the ability to multitask. But is multitasking or a laser like focus better for accomplishing goals? What...
by Rodney Goldston | Oct 10, 2012 | Business
In a world of hesitant, risk-averse, empowered customers, what sales profile consistently wins? That’s the question the folks over a CEB (The Corporate Executive Board Company) asked themselves. So they conducted a survey of more than 6,000 sales people across...
by Rodney Goldston | Oct 8, 2012 | Business, Marketing
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...
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