by Rodney Goldston | Oct 10, 2012 | Business
In a world of hesitant, risk-averse, empowered customers, what sales profile consistently wins? That’s the question the folks over a CEB (The Corporate Executive Board Company) asked themselves. So they conducted a survey of more than 6,000 sales people across...
by Rodney Goldston | Oct 8, 2012 | Business, Marketing
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...
by Rodney Goldston | Oct 5, 2012 | Business, Marketing, Technology
John 21:6 describes a biblical event in which Peter and several others had fished all night and caught no fish. Jesus instructs them to cast their net on the right side of the boat, which they do. Following these seemingly irrelevant instructions the fishermen catch...