by Rodney Goldston | Dec 28, 2014 | Branding
If you read this blog even a little bit then you know I’m a huge Starbucks fan. And not just of their coffee and teas, Starbucks as a brand gets a lot of things right, and here’s one. In my local Starbucks, I’m assuming something similar is in...
by Rodney Goldston | Nov 28, 2014 | Business
Someone asked me if I thought a blog is an asset for a marketer. The blog itself is not, however it can be used to generate a very valuable asset. When someone appreciates your blog and gives you permission to freely communicate with them by joining your email list,...
by Rodney Goldston | Nov 25, 2014 | Business
Here’s something I learned during my days of selling PBX’s (Private Branch Exchange’s), or phone systems at Lucent Technologies…that every prospect does not have equal value. Back then in the 90’s Lucent systems were among the most...
by Rodney Goldston | Nov 24, 2014 | Business
Big businesses are, small businesses that someone did not quit to soon. You might also like: Hitting The Wall and Your Small Business Why Honeybees Fly and Your Small Business Can To Michael Jordan and Why You Need To Quit The Problem With Yesterday And Why Start Your...
by Rodney Goldston | Jul 26, 2014 | Business
Working in sales at Lucent Technologies way back in the 90’s I discovered something interesting. I figured out that my boss worked for me. I was hired to sell phone systems, my boss (Joe Jones) had experience, training, resources, internal connections, and...
by Rodney Goldston | Jul 15, 2014 | Business
I’m often asked by business professionals, sales managers, entrepreneurs, hobbyist, you name it – if they should have a blog. In most cases my answer to the question should I have a blog on my website is always yes. There are likely hundreds of...
*I will never share, rent, or sell your email address to anyone.