by Rodney Goldston | Feb 13, 2016 | Branding
I’m not talking about the Francis Underwood (House of Cards) pissing on the grave of his father type of pissing, but the type of pissing many animals do for the purpose of demarcation and communicating….this is mine. For the artists (and we are all artist) it’s a...
by Rodney Goldston | Jul 22, 2015 | Business, Success
Last month my buddy Don Graves and I visited California. While there I visited Armstrong Readwoods State Natural Reserve. Upon arriving I stopped in the visitor center, and picked up a map. Glancing at the map I was able to quickly see that there were multiple...
by Rodney Goldston | Jul 15, 2015 | Business, Success
Around the year 2000 or so an auto dealer asked me if I knew how to produce a newsletter. I said yes. The truth is I didn’t know anything about it. But I said yes anyway, got the details of what he had in mind, and asked if I could get back to him with my fee...
by Rodney Goldston | Jul 10, 2015 | Business
There’s very little traffic on the road to the extra mile. In a time when so many are trying to pickup new business by showing thought leadership, it might be easier to standout by being thoughtful, and finding ways to go the extra mile for the customers you...
by Rodney Goldston | Jun 17, 2015 | Business, Marketing
Become like water my friend – Bruce Lee A few key elements of water are that it’s shapeless, changes direction easily, adjust speed when appropriate, it’s strong, free, powerful, and forges it’s own path. Like water you and your business must...
by Rodney Goldston | Apr 22, 2015 | Business
Most freelancers undercharge for their services/products. Believe me I know from personal experience. Years ago I had a group of Subaru dealers as clients and sat in a marketing meeting and discovered I was the lowest paid vendor on their list. Not their fault,...
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