by Rodney Goldston | Oct 25, 2012 | Business, Social Media
Recently Facebook rolled out a new target marketing program called Custom Audiences which as it is now, has great potential for advertisers but with just a little tweeking could sky rocket advertising ROI. When I first read about this on the Facebook site it...
by Rodney Goldston | Oct 24, 2012 | Business, Sales, Social Media, Things that make you go...hmm!
The other day I was with my good friend Donald Graves who works as a Reverse Mortgage Consultant. Our conversation turned to social media and Don mentioned that he doesn’t see the benefit in a social media platform like Twitter for himself. He’s busy and...
by Rodney Goldston | Oct 22, 2012 | Business, Marketing
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
by Rodney Goldston | Oct 20, 2012 | Business, Sales
Why does Google out perform Yahoo!, Bing, and all other search engines? Because they keep it simple Most people working in sales have learned the acronym KISS at some point. It stands for Keep It Simple Salesperson. It was taught to me as Keep It Simple Stupid....
by Rodney Goldston | Oct 18, 2012 | Business, Marketing, Sales, Social Media, Technology
Four independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams. These...
by Rodney Goldston | Oct 16, 2012 | Business, Marketing, Sales, Social Media
Things have changed and we live in a connection economy today. Consumers want to be pulled not pushed into the products or services the desire. The sales person, consultant, company, you fill in the blank that does the best job at connecting with people or...