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Reverse Mortgage Marketing: The Best Social Media Platforms For Driving Business

by Rodney Goldston | Oct 24, 2012 | Business, Sales, Social Media, Things that make you go...hmm!

The other day I was with my good friend Donald Graves who works as a Reverse Mortgage Consultant.  Our conversation turned to social media and Don mentioned that he doesn’t see the benefit in a social media platform like Twitter for himself.  He’s busy and...

Someone Sneezed A Big Green Egg On Me

by Rodney Goldston | Oct 19, 2012 | Marketing, Things that make you go...hmm!

….and now I’m infected. Yesterday I had lunch with a colleague.  At some point the conversation turned to outdoor cooking. Him: What kind of grill to you have? Me: A charcoal Webber (of course…that’s what all real grill masters...
In A Connection Economy Do Social Media Connections Really Matter?

In A Connection Economy Do Social Media Connections Really Matter?

by Rodney Goldston | Oct 17, 2012 | Marketing, Social Media, Things that make you go...hmm!

The race is on for marketers to build social media connections.  But are the number of connections marketers are able to acquire really what matters most? No! What matters more than the number of connections are the quality of those connections.  And quality can be...
Multitasking vs Focus What Would Einstein Say

Multitasking vs Focus What Would Einstein Say

by Rodney Goldston | Oct 15, 2012 | Business, Things that make you go...hmm!

I recently attended a Dale Carnegie session in which a small debate came up regarding multitasking vs focus.  Today there is such a tremendous emphasis placed on the ability to multitask.  But is multitasking or a laser like focus better for accomplishing goals?  What...
Betty White Snickers Ad

Betty White Snickers Ad

by Rodney Goldston | Oct 3, 2012 | Marketing, Things that make you go...hmm!

Is the Betty White Snickers ad and others like it bad for us as a society? I just watched that funny Betty White Snickers ad on YouTube. The one with her playing football.  But Betty is not Betty, she’s some kid named Mike, who because he’s hungry is...
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