by Rodney Goldston | May 24, 2023 | Marketing
The first television station in America started broadcasting in 1928. For the first 13 years of its existence, television remained blissfully commercial-free. The first commercial broadcast in America did not take place until July 1, 1941, which is when the first...
by Rodney Goldston | May 23, 2023 | Marketing
Helen Keller said…”The only thing worse than being blind is having sight but no vision.” In a connected economy just about anything is possible so why not embrace the power of vision. We (meaning the world) need you to tap into your inner visionary,...
by Rodney Goldston | Mar 19, 2023 | Marketing
In the world of marketing, there are many different strategies that can lead to success. From paid advertising to influencer partnerships, there is no shortage of tactics that can help you grow your brand. However, if you’re looking for long-term success, there...
by Rodney Goldston | Feb 22, 2023 | Marketing
As a small business, digital marketing can be a great way to reach your target audience and grow your business. Here are some tips to help you get started: Define your target audience: Understand who your ideal customer is, what their needs and pain points are, and...
by Rodney Goldston | Sep 6, 2022 | Marketing
Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm. Do you think we would have less pitching of: sugary cereals and junk food to kids, cigarettes and alcohol to ethnic minorities, confusing and...
by Rodney Goldston | Aug 2, 2022 | Marketing
If your organization doesn’t know where it’s going, it’s going to be difficult to get there. Ensure you arrive at the desired place by setting specific objectives, and ensuring the objectives are understood. You might also like: Vision and Obstacles...
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