by Rodney Goldston | Jun 16, 2023 | Marketing
When we focus energy on problem solving it prevents us from focusing on opportunities, denies us of contribution, and robs us of a chance to make our world a better place. Choosing to focus on the opportunities that problems present does not mean you deny...
by Rodney Goldston | Jun 15, 2023 | Marketing
If you want to explain a field, if you want to understand it, if you want to change it, you need to begin with the taxonomy of how it’s explained and understood. Here’s a link to how taxonomies work. So if you’re a marketer, a director, entrepreneur,...
by Rodney Goldston | Jun 14, 2023 | Marketing
A green toad, on a white wall camouflages itself. That’s because fitting in helps ensure survival. But for people in the modern connected economy fitting may ensure your demise. The challenge is that standing out is tricky. Stand out too much and you become an...
by Rodney Goldston | Jun 13, 2023 | Marketing
Goal: What change are you seeking to make? Who do you want your customers to become? What will you be able to look at, or count that will tell you you’ve succeeded? Strategy: What will be the observable pattern in your behavior that informs us of your thinking,...
by Rodney Goldston | May 29, 2023 | Marketing
A simple reminder, just in-time for Memorial Day. Freedom ain’t FREE. Never has been, never will be. You might also like: Freedom Wasn’t Free The Free Frenzy Free iStock Photos To Keep Your Blog In Style 8 Ways To Make Money Giving Your Stuff Away For...
by Rodney Goldston | May 24, 2023 | Marketing
The first television station in America started broadcasting in 1928. For the first 13 years of its existence, television remained blissfully commercial-free. The first commercial broadcast in America did not take place until July 1, 1941, which is when the first...
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