CYA – Cover Your Assets

CYA – Cover Your Assets

by | Apr 16, 2013 | Marketing

During industrial revolution only large companies could afford to acquire, and maintain sufficient marketing assets. Some of these assets included trust (the ability to deliver on a promise), experience (the ability to turn existing customers into new ones), and...
Fly On The Wall

Fly On The Wall

by | Mar 27, 2013 | Marketing

One aspect of succes during the industrial economy was that typically the smartest company won – hence mammoth research and development budgets. In the new connected economy it’s not necessarily the smartest company that wins but often the company with the...
Should I Blog

Should I Blog

by | Mar 9, 2013 | Marketing

Should I blog, a friend recently asked me.  In my opinion everyone should have a blog, YouTube channel, Google Plus page, Facebook fan page or something method of communicating with a group of people via the Internet. Why? Because through the power of the Internet all...
Dennis Rodman North Korea

Dennis Rodman North Korea

by | Mar 4, 2013 | Marketing

Dennis Rodman has been in the news lately not so much because of his trip to North Korea but more so because he’s the first American to meet new leader Kim Jong-un.  What bothers me is the response I’ve watched from almost every news journalist....
Google Glass Project

Google Glass Project

by | Feb 25, 2013 | Marketing, Technology

  Here’s something really, really cool – Google Glasses.  I just saw these and I can’t wait to get a pair.  Or at least try out somebody’s (they are expected to hit the market sometime this year at $1,500).  I don’t think I’ll...