by Rodney Goldston | Mar 9, 2013 | Marketing
Should I blog, a friend recently asked me. In my opinion everyone should have a blog, YouTube channel, Google Plus page, Facebook fan page or something method of communicating with a group of people via the Internet. Why? Because through the power of the Internet all...
by Rodney Goldston | Mar 4, 2013 | Marketing
Dennis Rodman has been in the news lately not so much because of his trip to North Korea but more so because he’s the first American to meet new leader Kim Jong-un. What bothers me is the response I’ve watched from almost every news journalist....
by Rodney Goldston | Feb 25, 2013 | Marketing, Technology
Here’s something really, really cool – Google Glasses. I just saw these and I can’t wait to get a pair. Or at least try out somebody’s (they are expected to hit the market sometime this year at $1,500). I don’t think I’ll...
by Rodney Goldston | Feb 16, 2013 | Marketing
Something is valuable only to the degree it is scarce. Original art is scarce because there is only one. Diamonds are valuable because they are difficult to locate, found in only a few places around the globe, and hard to unearth. Contrast this with what you do, or...
by Rodney Goldston | Feb 12, 2013 | Marketing
My friend, and mentor Joe Jones taught me an important lesson about delivering value to customers. That in the selling process, typically the most concerned person about price is the sales rep. Competitive markets drive prices lower. When companies fail to train...
by Rodney Goldston | Feb 5, 2013 | Marketing
Tip number 8 in my content marketing strategy series is to take your video camera everywhere. Creating video content doesn’t have to be a major production. If you carry an iPhone or other device that captures video shooting video is easy to do. Here are a few...
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