by Rodney Goldston | Aug 10, 2015 | Marketing
As children we learned not to interrupt people. It’s just not polite. Likewise marketing by interrupting people isn’t polite, nor is it cost-effective anymore. It’s mind boggling that someone would think that now that they’ve interrupted me with...
by Rodney Goldston | Aug 1, 2015 | Marketing
If you owned a restaurant and you spotted a popular food critic with a large following sitting at a table in your restaurant would you go out of your way to make certain their meal and overall experience was one worthy of the highest praise. Back in May I showed up at...
by Rodney Goldston | Jun 30, 2015 | Marketing
I actually snapped this picture quite some time ago while walking through my local supermarket. The meat provider, Lancaster Brand, has done a poor job at marketing because the package misleads consumers. The USDA requires that all retail beef be labeled with its...
by Rodney Goldston | Jun 17, 2015 | Business, Marketing
Become like water my friend – Bruce Lee A few key elements of water are that it’s shapeless, changes direction easily, adjust speed when appropriate, it’s strong, free, powerful, and forges it’s own path. Like water you and your business must...
by Rodney Goldston | Jan 28, 2015 | Marketing
A friend (who designs websites) asked me what comes to mind when I read the following value proposition statement Get the MOST out of having a website! MORE Visitors, MORE Engagement, MORE Sales. I know that what comes to my mind is likely not what comes to the...
by Rodney Goldston | Jan 26, 2015 | Marketing
What people really want is a bargain, not a low price. A bargain is what we get when the price we pay for something is less than the value we receive from it. Our customers will pay us more if they believe that we’ll deliver more than they expect. We price...
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