by Rodney Goldston | Jun 17, 2015 | Business, Marketing
Become like water my friend – Bruce Lee A few key elements of water are that it’s shapeless, changes direction easily, adjust speed when appropriate, it’s strong, free, powerful, and forges it’s own path. Like water you and your business must...
by Rodney Goldston | Jan 28, 2015 | Marketing
A friend (who designs websites) asked me what comes to mind when I read the following value proposition statement Get the MOST out of having a website! MORE Visitors, MORE Engagement, MORE Sales. I know that what comes to my mind is likely not what comes to the...
by Rodney Goldston | Jan 26, 2015 | Marketing
What people really want is a bargain, not a low price. A bargain is what we get when the price we pay for something is less than the value we receive from it. Our customers will pay us more if they believe that we’ll deliver more than they expect. We price...
by Rodney Goldston | Jan 23, 2015 | Marketing
One of the best things a marketer can do is to encourage others to love themselves. Dove is on the mark with this one. Thanks Dove. Thanks @TheNeddie River for posting this on your FB page. Something To Make You Go…Hmm! I used to have curly hair like the guys,...
by Rodney Goldston | Jan 17, 2015 | Marketing
I’ll be bringing the ‘Mother Load’ to students at La Salle University on February 12th. I’ll be sharing with them the importance of picking yourself. All are welcome to attend. Consider bringing a BIG group…or a small one. Additional...
by Rodney Goldston | Jan 14, 2015 | Marketing
If you check my last blog, you will know how I love music. Last night my wife and I went to see Motown the Musical here in Philadelphia. It was great. I even got to come on stage and sing with “Diana Ross” Reach Out And Touch Somebody’s Hand. As I...
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