by Rodney Goldston | May 31, 2018 | Marketing
It’s a simple and straightforward question, and it’s marketing’s job to provide the answer. If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they...
by Rodney Goldston | Aug 22, 2017 | Marketing
This post is inspired by my sister-n-law who’s theme for her 60th birthday is “Hello Beautiful”. Having recently attended her birthday party the video below caught my attention. I’m tipping my hat once again to Dove for it’s branded...
by Rodney Goldston | Jun 4, 2017 | Marketing
The Effect Michael Jackson Had On VCR Sales I was checking out Facebook today and came across a post my friend Chiji shared of some rare Michael Jackson footage. It was MJ practicing for the Thriller video. More than 30 years later the album and the video still...
by Rodney Goldston | Sep 28, 2016 | Marketing
Branding is the reason, just to name a few, why you believe that wearing skinny jeans actually means you’re slimmer your perfume makes you sexier it’s smarter to use a credit card instead of cash that BMW makes the worlds best car that drinking a Coke...
by Rodney Goldston | Sep 1, 2016 | Marketing
I talk with so many business owners, and unfortunately marketers that don’t quite get the sole purpose of landing pages. So here it is…your landing page exist solely for getting website visitors to convert to the next stage in the buying journey. Sounds...
by Rodney Goldston | Jul 29, 2016 | Marketing
Most businesses confuse marketing strategies with marketing tactics. I’ve created a guide to help marketing managers, and business owners understand the difference. The guide details the 9 online marketing strategies used by the worlds most successful brands....
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