by Rodney Goldston | Jul 15, 2015 | Business, Success
Around the year 2000 or so an auto dealer asked me if I knew how to produce a newsletter. I said yes. The truth is I didn’t know anything about it. But I said yes anyway, got the details of what he had in mind, and asked if I could get back to him with my fee...
by Rodney Goldston | Jul 10, 2015 | Business
There’s very little traffic on the road to the extra mile. In a time when so many are trying to pickup new business by showing thought leadership, it might be easier to standout by being thoughtful, and finding ways to go the extra mile for the customers you...
by Rodney Goldston | Jun 17, 2015 | Business, Marketing
Become like water my friend – Bruce Lee A few key elements of water are that it’s shapeless, changes direction easily, adjust speed when appropriate, it’s strong, free, powerful, and forges it’s own path. Like water you and your business must...
by Rodney Goldston | Apr 22, 2015 | Business
Most freelancers undercharge for their services/products. Believe me I know from personal experience. Years ago I had a group of Subaru dealers as clients and sat in a marketing meeting and discovered I was the lowest paid vendor on their list. Not their fault,...
by Rodney Goldston | Mar 27, 2015 | Business, Encouragement, Success
Did you know that for a long time scientist considered bee flight aerodynamically impossible. Until recent years they simply could not explain it. In 1934 observing bees, August Magnan said the haphazard flapping of their wings simply shouldn’t keep the hefty...
by Rodney Goldston | Jan 29, 2015 | Business
People tend to either focus on their attitude, or their plan. Rarely both at the same time. It’s either the my attitude determines my altitude, or I’ve got to have a plan and work my plan mindset at play. I think most successful people have come to...