by Rodney Goldston | Nov 9, 2012 | Marketing
In any given day there are hundreds of things to eat up a sales persons time (regardless of your profession we are all sales people). I learned early in my sales career to keep my focus on revenue generating activity. Back then there were only three: Prospecting...
by Rodney Goldston | Nov 5, 2012 | Marketing, Social Media, Technology
Seems that not only are senior citizens age 65 and older one of the fastest growing segments of the American population but they represent the fastest growing segment of users in many Internet categories as well. If you’ve been wondering – ‘Do senior...
by Rodney Goldston | Oct 30, 2012 | Marketing
How To Persuade Someone – Predicting who will become President in the Obama vs Romney war to persuade voters is easy. The candidate that will win the election is the person that does the best job at tapping into the dreams of the most Americans and links their...
by Rodney Goldston | Oct 29, 2012 | Marketing
My long time friend Ed Gay called me the other day and said that he was interested in getting started with blogging for his business and wanted to know what I advised. Here’s what I told him. Decide on the blogging platform you’ll use: Wordpress, Typepad,...
by Rodney Goldston | Oct 26, 2012 | Marketing, Things that make you go...hmm!
Personal Branding Secret Weapon Lie to yourself, because there’s someone talking to you about your personal brand every single moment of every single day – no it’s not an advertiser – it’s you. We all speak to ourselves. Most often we...
by Rodney Goldston | Oct 22, 2012 | Business, Marketing
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
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