by Rodney Goldston | Jun 17, 2013 | Marketing
The only thing as certain as taxes, and death, is change. When disruptive technology changes competitive landscapes once successful companies fail, and new trends cause consumers to change brands. When change happens most people are trying to figure out why the change...
by Rodney Goldston | May 25, 2013 | Marketing
My nephew Caleb has developed a good habit of posting his opinions on his Facebook page. Some of what he posts (regarding his political ideologies) his friends and family disagree with. But that’s ok. Caleb is only a 20 year old college student. He’s...
by Rodney Goldston | May 23, 2013 | Marketing
Yesterday, my friend Loretta told me that a curriculum that she and her husband developed is used in schools, hospitals, and institutions in more than 35 states across the United States. They receive a decent royalty, but have zero ability to distribute, brand, and...
by Rodney Goldston | May 8, 2013 | Marketing
If you’re starting a business you’re likely spending lots of time trying to figure out what you should charge for your products or services. Or, perhaps you have an existing business and you’re spending lots of time trying to figure out what you...
by Rodney Goldston | Apr 16, 2013 | Marketing
During industrial revolution only large companies could afford to acquire, and maintain sufficient marketing assets. Some of these assets included trust (the ability to deliver on a promise), experience (the ability to turn existing customers into new ones), and...
by Rodney Goldston | Mar 27, 2013 | Marketing
One aspect of succes during the industrial economy was that typically the smartest company won – hence mammoth research and development budgets. In the new connected economy it’s not necessarily the smartest company that wins but often the company with the...
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