by Rodney Goldston | Jul 5, 2013 | Marketing
I’m a big fan books. Both the kind you read and the kind you listen to ( audio books ). My favorite are non-fiction books. I tend to listen to them over and over again to ingrain the principals and techniques they contain. I developed the habit of listening...
by Rodney Goldston | Jun 21, 2013 | Marketing
If you’re looking for ways to prove you’re an expert, build authority, trust, and awareness for your brand it’s a good idea to post a picture of the Grand Canyon somewhere you can see it regularly. Because the only way to become an authority is to...
by Rodney Goldston | Jun 17, 2013 | Marketing
The only thing as certain as taxes, and death, is change. When disruptive technology changes competitive landscapes once successful companies fail, and new trends cause consumers to change brands. When change happens most people are trying to figure out why the change...
by Rodney Goldston | May 25, 2013 | Marketing
My nephew Caleb has developed a good habit of posting his opinions on his Facebook page. Some of what he posts (regarding his political ideologies) his friends and family disagree with. But that’s ok. Caleb is only a 20 year old college student. He’s...
by Rodney Goldston | May 23, 2013 | Marketing
Yesterday, my friend Loretta told me that a curriculum that she and her husband developed is used in schools, hospitals, and institutions in more than 35 states across the United States. They receive a decent royalty, but have zero ability to distribute, brand, and...
by Rodney Goldston | May 8, 2013 | Marketing
If you’re starting a business you’re likely spending lots of time trying to figure out what you should charge for your products or services. Or, perhaps you have an existing business and you’re spending lots of time trying to figure out what you...
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