by Rodney Goldston | May 23, 2013 | Marketing
Yesterday, my friend Loretta told me that a curriculum that she and her husband developed is used in schools, hospitals, and institutions in more than 35 states across the United States. They receive a decent royalty, but have zero ability to distribute, brand, and...
by Rodney Goldston | May 8, 2013 | Marketing
If you’re starting a business you’re likely spending lots of time trying to figure out what you should charge for your products or services. Or, perhaps you have an existing business and you’re spending lots of time trying to figure out what you...
by Rodney Goldston | Apr 16, 2013 | Marketing
During industrial revolution only large companies could afford to acquire, and maintain sufficient marketing assets. Some of these assets included trust (the ability to deliver on a promise), experience (the ability to turn existing customers into new ones), and...
by Rodney Goldston | Mar 27, 2013 | Marketing
One aspect of succes during the industrial economy was that typically the smartest company won – hence mammoth research and development budgets. In the new connected economy it’s not necessarily the smartest company that wins but often the company with the...
by Rodney Goldston | Mar 12, 2013 | Marketing
David Meerman Scott has started an excellent conversation over on his blog called The Art of Asking which explores the idea of giving away at least some of your product, services, and ideas for free. How you can make a living giving away your best stuff for free is...
by Rodney Goldston | Mar 9, 2013 | Marketing
Should I blog, a friend recently asked me. In my opinion everyone should have a blog, YouTube channel, Google Plus page, Facebook fan page or something method of communicating with a group of people via the Internet. Why? Because through the power of the Internet all...
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