by Rodney Goldston | Feb 27, 2014 | Marketing
Sometimes I’m really surprised by the number of small and famous business people like Jimmy John Shark who opt to do their own marketing. Recently I completed the HubSpot Partner Certification and it was a beast. I mean a real beast to get through! It took me...
by Rodney Goldston | Feb 27, 2014 | Marketing
Huba, Huba, Huba! Money, Money, Money! Who Do You Trust? Jack Nickelson’s character, The Joker, got the question correct. A sales problem is really a trust problem. Let me explain. In the 90’s when I worked for Lucent Technologies. We won a lot of deals...
by Rodney Goldston | Jan 31, 2014 | Marketing, Success
The Internet is an over crowded space, and getting your message out can be difficult. People who started blogging 5 years ago certainly have an advantage. The secret of getting ahead in your marketing today is simply to get started. You might also like: The Problem...
by Rodney Goldston | Sep 16, 2013 | Marketing
I just got a call from someone from the state of Connecticut I have never even spoken to. According to her 3 years ago she found one of my mortgage related websites, submitted her information and received regular mailings each month from me (those mailings stopped a...
by Rodney Goldston | Aug 26, 2013 | Marketing
Interact instead of Interrupt. Connect instead of Coerce. Delight instead of Distract. Click To Tweet You might also like: Don’t Interrupt Me How to increase productivity Facebook and Twitter Were The Most Important Keys To Ranking High On Google In The US For...
by Rodney Goldston | Aug 21, 2013 | Marketing
Remember the school lunch line. If you were in the back and needed to move up quickly you’d ask someone if you could “cut” in front of them. It’s a strategy that sometimes paid off. However, it’s a strategy that will never payoff when...
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