by Rodney Goldston | Nov 29, 2014 | Marketing
Dollars following eyeballs is a fancy way of saying that those who can get people watching their media (TV show, billboard, trade show, etc.) can charge rent to those who have something (the brands) they want to show those eyeballs. When I first started in sales, many...
by Rodney Goldston | Nov 27, 2014 | Marketing
I’ve got a lot to be thankful for. A wonderful family, health and strength, and I live in the best country on Earth (although not the best state…I’m a coming Cali). But this year I’d like to thank all of you. Thank you to all of you...
by Rodney Goldston | Nov 25, 2014 | Marketing
Last week Apple CEO Tim Cook spoke up on the subject of being gay by saying: Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s...
by Rodney Goldston | Nov 21, 2014 | Marketing
Instead of asking yourself what you can offer the world, ask yourself: What can I offer the people who like hot sauce, or What can I offer the people with really long beards, or What can I offer the people with this skin color, who do this thing, or that thing...
by Rodney Goldston | Nov 13, 2014 | Marketing
I was on a Mastermind call with Marquesa Pettway last night and I noticed that some people in the group are using third party landing pages software packages. I think these can be great and makes a lot design work easy for the ‘do it yourselfer’. That...
by Rodney Goldston | Oct 26, 2014 | Marketing
1. There’s Benefit To Being Small and Agile 2. Be The First To Show Us Something, and 3. Make Us Say…Wow! 4. Leave No Doubts 5. Be Like Water (Both You and Your Business Must Flow) 6. They Won’t Treat You Fairly…So What! 7. Risk It All 8. Show...
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