by Rodney Goldston | Dec 12, 2014 | Marketing
When Seth Godin wrote the book All Marketers Are Liars I think he got it almost right. We’re not all liars. In fact I’ve largely made a living since the year 2000 by simply exposing my clients to the, sometimes ugly, truth about their marketing efforts....
by Rodney Goldston | Dec 11, 2014 | Marketing
Every organization needs to define and differentiate itself (even the one gal agency, or the neighborhood bakery). The thing to keep in mind is that your brand is defined by experiences and perceptions, which now primarily happen on the web. So share your stories...
by Rodney Goldston | Nov 29, 2014 | Marketing
Dollars following eyeballs is a fancy way of saying that those who can get people watching their media (TV show, billboard, trade show, etc.) can charge rent to those who have something (the brands) they want to show those eyeballs. When I first started in sales, many...
by Rodney Goldston | Nov 27, 2014 | Marketing
I’ve got a lot to be thankful for. A wonderful family, health and strength, and I live in the best country on Earth (although not the best state…I’m a coming Cali). But this year I’d like to thank all of you. Thank you to all of you...
by Rodney Goldston | Nov 25, 2014 | Marketing
Last week Apple CEO Tim Cook spoke up on the subject of being gay by saying: Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s...
by Rodney Goldston | Nov 21, 2014 | Marketing
Instead of asking yourself what you can offer the world, ask yourself: What can I offer the people who like hot sauce, or What can I offer the people with really long beards, or What can I offer the people with this skin color, who do this thing, or that thing...
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