by Rodney Goldston | Jan 2, 2015 | Marketing
Do you remember Morris Day and the Time? I saw him live a few years back and he was still as cool as ever. He got the audience riled up with his signature call…WHAT TIME IS IT!! You might be waiting for just the right time to start what ever it is you’ve...
by Rodney Goldston | Dec 31, 2014 | Marketing
I’m in my new Honda Accord (sport) on Lincoln Drive, a curvy stretch of road here in Philadelphia. I bear left into a sharp curve ,leather steering wheel in hand, and I think to myself the ride is smooth but nothing like the 320 E Class Benz I used to own. Then...
by Rodney Goldston | Dec 30, 2014 | Marketing
Each year, towards the end of December I take time to assess my blog, and set some goals for the following year. Last year my main objective was to lower my bounce rate by at least 10%. My overall my traffic was down in 2014 by 11% but my bounce rate improved by 25%...
by Rodney Goldston | Dec 12, 2014 | Marketing
When Seth Godin wrote the book All Marketers Are Liars I think he got it almost right. We’re not all liars. In fact I’ve largely made a living since the year 2000 by simply exposing my clients to the, sometimes ugly, truth about their marketing efforts....
by Rodney Goldston | Dec 11, 2014 | Marketing
Every organization needs to define and differentiate itself (even the one gal agency, or the neighborhood bakery). The thing to keep in mind is that your brand is defined by experiences and perceptions, which now primarily happen on the web. So share your stories...
by Rodney Goldston | Nov 29, 2014 | Marketing
Dollars following eyeballs is a fancy way of saying that those who can get people watching their media (TV show, billboard, trade show, etc.) can charge rent to those who have something (the brands) they want to show those eyeballs. When I first started in sales, many...
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