by Rodney Goldston | Dec 5, 2015 | Marketing
If you don’t think words matter, then watch what happens when Shea Glover tells people she taking pictures of things she thinks are beautiful. Choose your spoken and written words carefully, and use them for good. Shea has done an excellent job here combining...
by Rodney Goldston | Aug 13, 2015 | Marketing
Marketers can combine words, and images to spin millions of stories, and communicate billions of ideas. However, you have only 6 possible primary emotions to appeal to, or buttons to push to motivate people to action. anger sadness surprise disgust fear happiness The...
by Rodney Goldston | Aug 12, 2015 | Marketing
Here are eight things worth chasing down today. Wisdom Kindness Generosity Love 4-1-another Peace Weirdness (dare 2 b different) Forgiveness joyfulness Try and catch at least one. You might also like: 17 Things Worth Doing Today Worth Changing In High Demand But Short...
by Rodney Goldston | Aug 10, 2015 | Marketing
As children we learned not to interrupt people. It’s just not polite. Likewise marketing by interrupting people isn’t polite, nor is it cost-effective anymore. It’s mind boggling that someone would think that now that they’ve interrupted me with...
by Rodney Goldston | Aug 1, 2015 | Marketing
If you owned a restaurant and you spotted a popular food critic with a large following sitting at a table in your restaurant would you go out of your way to make certain their meal and overall experience was one worthy of the highest praise. Back in May I showed up at...
by Rodney Goldston | Jun 30, 2015 | Marketing
I actually snapped this picture quite some time ago while walking through my local supermarket. The meat provider, Lancaster Brand, has done a poor job at marketing because the package misleads consumers. The USDA requires that all retail beef be labeled with its...
*I will never share, rent, or sell your email address to anyone.