by Rodney Goldston | Nov 30, 2012 | Business
Einstein quotes “The hardest thing in the world to understand is the income tax.” “Weakness of attitude becomes weakness of character.” “Sometimes one pays most for the things one gets for nothing.” “Anyone who has never made...
by Rodney Goldston | Nov 26, 2012 | Business
It’s true regardless of what you do. The number one key to your success depends upon your ability to hold the course, set realistic expectations and refuse to give up. True story #1: One of my clients Rudolph Palmer owns Optimal Power Washing. The morning his...
by Rodney Goldston | Nov 18, 2012 | Business, Social Media
I just read an article about how Advantage Health Physician Network was able to uncover an employee fraudulently claiming sick pay by using Facebook. Sara Jaszczyszyn a Customer Service Rep employed by Advantage applied for Family Leave Act after siting that a...
by Rodney Goldston | Nov 4, 2012 | Business
I learned this from one of the top mortgage producers in the country. Make it a goal to have just one legitimate conversation per day with someone interested in purchasing your product, or service. Don’t be concerned with the outcome just the activity –...
by Rodney Goldston | Oct 25, 2012 | Business, Social Media
Recently Facebook rolled out a new target marketing program called Custom Audiences which as it is now, has great potential for advertisers but with just a little tweeking could sky rocket advertising ROI. When I first read about this on the Facebook site it...
by Rodney Goldston | Oct 22, 2012 | Business, Marketing
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
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