by Rodney Goldston | Jan 10, 2026 | Business
Humans are social creatures. Before we make a move, we look around. We scan the room. The feed. The market. Not because we lack intelligence, but because belonging feels safer than standing alone. That instinct is exactly why one of the most powerful persuasion tools...
by Rodney Goldston | Jan 10, 2026 | Business
The Elevator Pitch Is Broken. And That’s a Good Thing. “Hey Arnold, tell us a joke.” “I don’t know any jokes.” Early in his career, Arnold Schwarzenegger tells a story about being caught flat-footed at a celebrity party. Someone asked him to perform on the spot, and...
by Rodney Goldston | Jul 5, 2023 | Business, Marketing
In the realm of innovation, new technologies often emerge with inherent disadvantages compared to their established counterparts. It’s a pattern we’ve witnessed time and again throughout history. From the early days of gas cars struggling to compete with...
by Rodney Goldston | Jul 29, 2022 | Business
Some people think blogging is dead because the Internet is 2 crowed. They say it’s tuff 2 be heard above the crowd. And they’re right. Blogging is dead if you’re worried about standing out from the crowd, because standing out can be really, really...
by Rodney Goldston | Jun 18, 2020 | Book Recommendations
Believe it or not, you can download an audio copy of 7 Habits of Highly Successful People, by Stephen Covey – completely free. Here’s how: Click the image of the book: Sign up for a free 30-day trial subscription to Audible.com. Download the book and start...
by Rodney Goldston | Aug 24, 2019 | Business
The folks over at Cracked are on to something. They’ve produced a very funny, but sadly true video about what a soda commercial might sound like if soda marketers told the truth about the product. “If it’s hot out and you’re in dire need of...
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