by Rodney Goldston | Nov 9, 2012 | Marketing
In any given day there are hundreds of things to eat up a sales persons time (regardless of your profession we are all sales people). I learned early in my sales career to keep my focus on revenue generating activity. Back then there were only three: Prospecting...
by Rodney Goldston | Nov 8, 2012 | Social Media
Online marketers spend tons of time driving traffic to websites to convert surfers to customers. To often when they do they forget that the best marketing can only sell a product, service, brand, etc once. After that the product, service, brand, etc must continue to...
by Rodney Goldston | Nov 7, 2012 | Social Media
When marketers ask themselves the question how do consumers use social media the number one rule to keep in mind is that consumers use it mostly on mobile devices. Something to make you go…hmm! According to reaseach from a recent Pew study mobile technology is...
by Rodney Goldston | Nov 5, 2012 | Marketing, Social Media, Technology
Seems that not only are senior citizens age 65 and older one of the fastest growing segments of the American population but they represent the fastest growing segment of users in many Internet categories as well. If you’ve been wondering – ‘Do senior...
by Rodney Goldston | Nov 4, 2012 | Business
I learned this from one of the top mortgage producers in the country. Make it a goal to have just one legitimate conversation per day with someone interested in purchasing your product, or service. Don’t be concerned with the outcome just the activity –...