How To Really Solve Problems

When we focus energy on problem solving it prevents us from focusing on opportunities, denies us of contribution, and robs us of a chance to make our world a better place. Choosing to focus on the opportunities that problems present does not mean you deny...
The Marketing Taxonomy

The Marketing Taxonomy

If you want to explain a field, if you want to understand it, if you want to change it, you need to begin with the taxonomy of how it’s explained and understood. Here’s a link to how taxonomies work. So if you’re a marketer, a director, entrepreneur,...

Fitting In vs Standing Out

A green toad, on a white wall camouflages itself. That’s because fitting in helps ensure survival. But for people in the modern connected economy fitting may ensure your demise. The challenge is that standing out is tricky. Stand out too much and you become an...