Gain Permission First

Just about every day I get a flood of junk mail in my box.  You probably do too.  I don’t know anyone who just can’t wait to get home to see what’s arrived.  That’s because we didn’t give the folks sending it permission to send it to us....

Leaders Lead They Don’t Talk So Much

Almost anyone can diagnose a problem.  And, in todays world of blogs and social media everyone has a megaphone to rant and rift about it. But problems don’t need attention called to them as much as they need solutions, and leaders to lead us to a better way. In...

What’s In It For Me?

It’s a simple and straightforward question, and it’s marketing’s job to provide the answer. If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they...
You’re More Beautiful Than You Think

You’re More Beautiful Than You Think

This post is inspired by my sister-n-law who’s theme for her 60th birthday is “Hello Beautiful”.  Having recently attended her birthday party the video below caught my attention. I’m tipping my hat once again to Dove for it’s branded...