by Rodney Goldston | Feb 3, 2013 | Marketing
We waste a lot of time, energy, and money, on things that are the same old run of the mill. We take the same old run of the mill vacations. Eat at the same old run of the mill restaurants Watch the same old run of the mill TV shows, and films. Why is the world in...
by Rodney Goldston | Feb 2, 2013 | Marketing
When your clients talk to others about the what they buy from you, it’s likely not about the products or services. When I think about the favorite places I’ve worked, I seldom think about what I sold, or the marketing I did. Fortunes 2013 Best Companies...
by Rodney Goldston | Jan 28, 2013 | Marketing
What the world needs now is….not another love song. Instead the following are in high demand but very short supply. Real leadership – the Martin Luther King type. Real connectors – People who can really connect with others. Not the virtual social...
by Rodney Goldston | Jan 22, 2013 | Marketing
Ok we’re well into the home stretch of the content marketing strategy series and this tip goes way against the grain of what you’re likely to read other places. Most websites will encourage to either write for SEO value or to some how write to build a...
by Rodney Goldston | Jan 18, 2013 | Marketing
Here is a review of a recent experience with a company called HubShout. They mistakenly over charged my credit card $240. Several weeks ago on December 27th I called my rep and notified her. She said she had another client with the same issue and would look into...
by Rodney Goldston | Jan 17, 2013 | Marketing
There are plenty of reasons why people reject the idea of failure, two of them are. 1. Their view point of failure is rooted in the industrial age. Then success was about getting BIG, and selling lots of stuff, in order to achieve economies of scale. Building a big...
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