2012 What I read this year

Here’s a list of what I read this year. We Are All Weird by Seth Godin Free Prize Inside by Seth Godin Survival Is Not Enough by Seth Godin Poke The Box by Seth Godin All Marketers Are Story Tellers by Seth Godin How To Connect In Business by Nicholas Boothman...

Why customers focus on price

Either the product, service, company, or you are not remarkable…or You’ve feature puked (overly focused on the technical aspects of what you sell) instead of putting together a well told story that fits your buyers world view. Example # 1: Being remarkable...
Online Marketing Strategies: SEO and SEM

Online Marketing Strategies: SEO and SEM

I want to kill two birds with one stone with this post and cover both SEO and SEM.  The purpose will not be to make you a SEO or SEM expert.  Not even an amateur.  The two categories are both far to broad to cover in a blog post or this online marketing strategy...