How To Stand Out From The Crowd
The most searched for phrase on Google is 'How To'. The reason is people are always seeking road maps. We want to know how to stand out from the crowd, how to get on the first page of Google, how to become a public speaker, etc. The thinking is if we know how...
Black Friday Frenzy Makes Newest Thanksgiving Tradition Shopping
Black Friday traditionally a yearly ritual where large American retailers run door busting big sales that start at 6 am immediately following the Thanksgiving holiday has added a new twist this year. For the first time stores around the country will be opening their...
Obsession – How To Become Great
If you want to become great at something the obvious answer is to pick something and work really hard at it. But the fact is that lots of people, lots of companies work really hard at what they do, but only a few actually make the leap to becoming great. One way to...
Proof Lead Nuturing Works
I just got a call from someone from the state of Connecticut I have never even spoken to. According to her 3 years ago she found one of my mortgage related websites, submitted her information and received regular mailings each month from me (those mailings stopped a...
This Way Up
Today rising above the chatter is more difficult today than ever before. Thanks to the Internet your competition is truly global. And you may be finding it difficult to keep your head above water (so to speak). Success Factors You have two choices. 1. You can cave...
How To Increase Your Twitter Followers
Interact instead of Interrupt. Connect instead of Coerce. Delight instead of Distract. Click To Tweet
How To Switch From Outbound To Inbound Marketing
Remember the school lunch line. If you were in the back and needed to move up quickly you'd ask someone if you could "cut" in front of them. It's a strategy that sometimes paid off. However, it's a strategy that will never payoff when it comes to online marketing....
Worth Changing
How To Change Stephen Covey taught us in his book The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change that we're the sum total of our habits. Someone, I don't know who, taught us that If it ain't broke then don't try to fix it. But somethings...
Make Better Art
In college I discovered that I'm a horrible singer. Singing louder won't help me, nor will singing more frequently. The problem is with the art I produce. You probably don't find that bit of news earth shattering. But it is the approach that many businesses are...
To 25 Brands Mentioned By Marketers on Twitter
Here's a list of the top 25 main stream brands mentioned by marketers using the Twitter platform. Mashable YouTube Tech Crunch NY Times Twitter Buzz Feed Fast Company Forbes Harvar Biz Google WSJ Klot Hubspot Huffington Post Instagram Facebook Inc. Linkedin Starbucks...
How To Start A Blog – 8 Useful Blogging Tools
I've been asked a lot recently about how to start a blog. Here's a list of a few tools that I use to run this blog. Perhaps you'll find them helpful also. Wordpress - This blog is run on a self hosted installation of Wordpress. GoDaddy - I been hosting with Godaddy...
Social Media Marketing Strategy vs Social Media Sites
A common mistake many businesses make is that they confuse social media marketing sites with social media marketing strategy. Examples Of Social Media Marketing Sites YouTube, Viemo, Pinterest, Facebook, LinkedIn, and Twitter are social media sites. Think of social...
The Simple Truth
These days nearly everything is a commodity. However, real trust can neither be be bought nor sold. There are two things that you can do that will go a long way in helping clients to trust you. The first is to always explain what you do, or what you are proposing in...
3 Tips To Make More Money
Money Money Money I can hear the 3 part harmony of the O'jays as I type the words. For most of us there's not enough hours in the day to accomplish all the things we want to. As a sales rep I learned to make more money I had to spend most of my time in what I call...
Tips For Marketing From Food Network Magazine
I just pulled this out of my Food Network Magazine and thought there might be a few bite worthy tips for marketing to be learned. 6 Tips For Marketing Your Stuff Better Business Marketing Tip #1 How they did it: Only $1.80 per issue How you should do it: Always break...
Public Speaking
If you're interested in becoming a professional public speaker, or if you're a seasoned professional speaker looking to take your speaking career to the next level, Jane Atkinson has written a marvelous book called The Wealthy Speaker 2.o. You can find it here.
Me To
I was shopping for batteries yesterday and thought this was interesting regarding Rayovac's branding strategy. Me too, comparing your brand to the competition, or we do the same only cheaper are all poor options for a branding strategy. Small companies often make the...
Run For Your Life
This morning a lion woke knowing that her survival depends upon her ability to outrun the slowest gazelle. A gazelle woke this morning knowing that it's survival depends upon it's ability to out run the fastest lion. Both woke knowing they had to hit the ground...
Rewire Your Brain
I'm a big fan books. Both the kind you read and the kind you listen to ( audio books ). My favorite are non-fiction books. I tend to listen to them over and over again to ingrain the principals and techniques they contain. I developed the habit of listening to...
Get Smart
The cost of a college education can be staggering. But if you're in it for the knowledge and not the degree itself here are a list of free online courses offered by some of the worlds most elite educational institutions. You can use them to learn something new,...