My Top 20 Most Popular Posts of 2014 (And What I Learned from Them)
Each year, towards the end of December I take time to assess my blog, and set some goals for the following year. Last year my main objective was to lower my bounce rate by at least 10%. My overall my traffic was down in 2014 by 11% but my bounce rate improved by 25%...
Maggot Brain
Maggot Brain… Is always consuming, never investing Fishes oceans dry Drives beast extinct Maggot Brain… Can't c me Can't hear me Fear me Maggot Brain… Thinks this Thinks that Criticizes never ships Maggot Brain... Calls himself nigga, and his Sista bitch Can’t spare a...
Starbucks Barista Promise
If you read this blog even a little bit then you know I'm a huge Starbucks fan. And not just of their coffee and teas, Starbucks as a brand gets a lot of things right, and here's one. In my local Starbucks, I'm assuming something similar is in every location world...
Here’s Your Chance
Today.... You have the chance to, reach out to just about anyone in the world you choose to (send them a Twitter message, ask to connect on Linkedin, or comment on their blog). You have the chance to make a difference anywhere, for anything that moves you....don't...
What Is Closed Loop Marketing Reporting
When Seth Godin wrote the book All Marketers Are Liars I think he got it almost right. We're not all liars. In fact I've largely made a living since the year 2000 by simply exposing my clients to the, sometimes ugly, truth about their marketing efforts. My first...
Brand Marketing – 11 Key Questions To Help Define Your Brand
Every organization needs to define and differentiate itself (even the one gal agency, or the neighborhood bakery). The thing to keep in mind is that your brand is defined by experiences and perceptions, which now primarily happen on the web. So share your stories...
Dollars Follow Eyeballs
Dollars following eyeballs is a fancy way of saying that those who can get people watching their media (TV show, billboard, trade show, etc.) can charge rent to those who have something (the brands) they want to show those eyeballs. When I first started in sales, many...
Is A Blog An Asset
Someone asked me if I thought a blog is an asset for a marketer. The blog itself is not, however it can be used to generate a very valuable asset. When someone appreciates your blog and gives you permission to freely communicate with them by joining your email list,...
This Thanksgiving
I've got a lot to be thankful for. A wonderful family, health and strength, and I live in the best country on Earth (although not the best state...I'm a coming Cali). But this year I'd like to thank all of you. Thank you to all of you who've come up to me this year,...
Don’t Treat Every Prospect The Same
Here's something I learned during my days of selling PBX's (Private Branch Exchange's), or phone systems at Lucent Technologies...that every prospect does not have equal value. Back then in the 90's Lucent systems were among the most expensive phone systems you could...
Tim Cook: I’m Proud To Be Gay – Brilliant Marketing
Last week Apple CEO Tim Cook spoke up on the subject of being gay by saying: Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day. It’s...
A Big Business
Big businesses are, small businesses that someone did not quit to soon.
What Can You Offer
Instead of asking yourself what you can offer the world, ask yourself: What can I offer the people who like hot sauce, or What can I offer the people with really long beards, or What can I offer the people with this skin color, who do this thing, or that thing Here's...
You Can
You can do it to, or You can do it better. You decide.
Speed Kills Unless We’re Talking Pagespeed
I was on a Mastermind call with Marquesa Pettway last night and I noticed that some people in the group are using third party landing pages software packages. I think these can be great and makes a lot design work easy for the 'do it yourselfer'. That ease comes at...
10 Things Small Biz Can Learn From Bruce Lee
1. There's Benefit To Being Small and Agile 2. Be The First To Show Us Something, and 3. Make Us Say...Wow! 4. Leave No Doubts 5. Be Like Water (Both You and Your Business Must Flow) 6. They Won't Treat You Fairly...So What! 7. Risk It All 8. Show Up To Win 9. Create...
Play Hard
Little children love to play. I like to think that's their job. When my daughter was small I'd always tell her to play hard. When children play hard they have lots of fun. Playing hard is also good advice for how we should live our lives. Doing what's easy will...
Stop!
I'm a classic R&B buff. For some reason I woke up this morning with that old Diana Ross and The Supremes classic, Stop In The Name of Love, on my mind. I get a lot of inspiration for post from the music I listen to so here's a random list of things I wish people...
What Marketers Can Learn From Ebola
Ebola like any other virus spreads by first finding a suitable host. Once it has a suitable host it grows there, then spreads horizontally (that is from one person to another). It takes advantage of connections to spread. Then it mutates making killing the virus...
Word Up
Way back in the day, in the hood, if your brother (or sister) said something profound that you could attest to you replied with....Word Up!...or just Word! Then of course there was Word To The Motha! - which signified it was really profound, and you really dug it....