by Rodney Goldston | Jun 3, 2021 | Marketing
Wondering how much you should pay for a logo? Here’s some food for thought. Between 1886 and today five companies have dreamed up some of the worlds most powerful logos. These logos are so powerful just mentioning the word logo you likely see these company...
by Rodney Goldston | May 25, 2021 | Marketing
Marketing is the generous act of helping others accomplish their goals. Thinking of #marketing this way we realize we all have the responsibility to be marketers. When we view marketing as something we do with others and not to them we open ourselves up for the...
by Rodney Goldston | Apr 28, 2021 | Marketing
5 Books To Help Take The Beginner Marketer Form Zero To Superhero There are hundreds—if not thousands—of books on marketing, business development, personal development, and success. It’s likely you’ve heard of many of them, whether you read about them here on this...
by Rodney Goldston | Feb 8, 2021 | Marketing
If you’re attempting to sell something to someone you need to find out what’s scarce. Most people think it’s money but that’s seldom what’s really in short supply. Planning a trek to the top of the world? There’s not much heat up...
by Rodney Goldston | Feb 6, 2021 | Marketing
Economics is the science of managing scarce resources. When you come to realize that people who trust you, who want to hear from you, who will collaborate with you, and who will support you are scarce resources you’ll economize where you can. You might...
by Rodney Goldston | Feb 6, 2021 | Marketing
The free sample carts at Costco often cause a frenzy. People cut the lines, adults grab the last free ice cream sample before children can get them, and brawls even break out from time to time. That’s because free has a way of debasing us. Free scales at...
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