by Rodney Goldston | Feb 22, 2023 | Marketing
As a small business, digital marketing can be a great way to reach your target audience and grow your business. Here are some tips to help you get started: Define your target audience: Understand who your ideal customer is, what their needs and pain points are, and...
by Rodney Goldston | Sep 6, 2022 | Marketing
Like medical students, what if marketing students were required upon graduation to make a declaration to do no harm. Do you think we would have less pitching of: sugary cereals and junk food to kids, cigarettes and alcohol to ethnic minorities, confusing and...
by Rodney Goldston | Aug 2, 2022 | Marketing
If your organization doesn’t know where it’s going, it’s going to be difficult to get there. Ensure you arrive at the desired place by setting specific objectives, and ensuring the objectives are understood. You might also like: Vision and Obstacles...
by Rodney Goldston | Jun 24, 2022 | Marketing, Self Help, Success
In our personal, journeys saying that you want to go from one place to another is easy. But getting from where you are to where you want to be requires that you scrutinize who you are. Self analysis for some folks can be uncomfortable. However, successful people...
by Rodney Goldston | Apr 2, 2022 | Marketing
Jane Goodall, born April 3, 1934, is evidence that one person showing up consistently, and generously can change our world 4 the better. Happy Birthday, Jane! You might also like: Happy Birthday Muhammad Ali Happy Birthday Prince: The Importance of Nonconformity in...
by Rodney Goldston | Aug 23, 2021 | Marketing
A thermometer is a reflection of the climate around you, while a thermostat sets the climate. As you go out into the world today you have a choice to make. Will you be a thermometer, or a thermostat. The tricky thing is that we need both, but you can’t be...
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