by Rodney Goldston | Jul 23, 2013 | Marketing
I just pulled this out of my Food Network Magazine and thought there might be a few bite worthy tips for marketing to be learned. 6 Tips For Marketing Your Stuff Better Business Marketing Tip #1 How they did it: Only $1.80 per issue How you should do it: Always break...
by Rodney Goldston | Jul 22, 2013 | Marketing
If you’re interested in becoming a professional public speaker, or if you’re a seasoned professional speaker looking to take your speaking career to the next level, Jane Atkinson has written a marvelous book called The Wealthy Speaker 2.o. You can find it...
by Rodney Goldston | Jul 21, 2013 | Marketing
I was shopping for batteries yesterday and thought this was interesting regarding Rayovac’s branding strategy. Me too, comparing your brand to the competition, or we do the same only cheaper are all poor options for a branding strategy. Small companies often...
by Rodney Goldston | Jul 5, 2013 | Marketing
I’m a big fan books. Both the kind you read and the kind you listen to ( audio books ). My favorite are non-fiction books. I tend to listen to them over and over again to ingrain the principals and techniques they contain. I developed the habit of listening...
by Rodney Goldston | Jun 21, 2013 | Marketing
If you’re looking for ways to prove you’re an expert, build authority, trust, and awareness for your brand it’s a good idea to post a picture of the Grand Canyon somewhere you can see it regularly. Because the only way to become an authority is to...
by Rodney Goldston | Jun 17, 2013 | Marketing
The only thing as certain as taxes, and death, is change. When disruptive technology changes competitive landscapes once successful companies fail, and new trends cause consumers to change brands. When change happens most people are trying to figure out why the change...
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