by Rodney Goldston | Mar 25, 2014 | Marketing
You are not what you say you are. You are simply what you do. So when someone shows you who they are, believe them…the first time – Maya Angelou You might also like: 6 Reasons firing clients may make...
by Rodney Goldston | Mar 24, 2014 | Marketing
Whatever you do in life it will involve selling – Arnold Schwarzenegger Daniel Pink put’s it this way …. To Sell Is Human. It’s just that simple everyone should at least learn the basics of selling. You might also like: Elevator Pitch I’m...
by Rodney Goldston | Mar 14, 2014 | Marketing
…and cheap ain’t good. In fact most people aren’t interested in cheap, they are interested in better. There is, and always will be a place for an alternative that works and is less expensive. But the best marketing strategy, and fastest way to grow...
by Rodney Goldston | Feb 27, 2014 | Marketing
Sometimes I’m really surprised by the number of small and famous business people like Jimmy John Shark who opt to do their own marketing. Recently I completed the HubSpot Partner Certification and it was a beast. I mean a real beast to get through! It took me...
by Rodney Goldston | Feb 27, 2014 | Marketing
Huba, Huba, Huba! Money, Money, Money! Who Do You Trust? Jack Nickelson’s character, The Joker, got the question correct. A sales problem is really a trust problem. Let me explain. In the 90’s when I worked for Lucent Technologies. We won a lot of deals...
by Rodney Goldston | Jan 31, 2014 | Marketing, Success
The Internet is an over crowded space, and getting your message out can be difficult. People who started blogging 5 years ago certainly have an advantage. The secret of getting ahead in your marketing today is simply to get started. You might also like: The Problem...
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