by Rodney Goldston | Jul 9, 2019 | Marketing
Almost anyone can diagnose a problem. And, in todays world of blogs and social media everyone has a megaphone to rant and rift about it. But problems don’t need attention called to them as much as they need solutions, and leaders to lead us to a better way. In...
by Rodney Goldston | Jan 21, 2019 | Marketing, Uncategorized
Justice must always be impatient because injustice is always patient. Happy Birthday. You might also like: What Bends The Moral Arc of The Universe? Happy Birthday to Jane Goodall You’re More Beautiful Than You Think MLK Quotes: 4 Of My...
by Rodney Goldston | May 31, 2018 | Marketing
It’s a simple and straightforward question, and it’s marketing’s job to provide the answer. If you’re struggling with conversion it could be that it’s not clear to your prospective clients exactly what’s in it for them if they...
by Rodney Goldston | May 24, 2018 | Bad Marketing, Marketing
Let me start by saying that if you know me personally or if you follow this blog then you know I’m a fan of the Starbucks brand. But I just had a bad experience (from a marketing and branding stand point) at my local Starbucks. After I left the gym this morning...
by Rodney Goldston | Aug 22, 2017 | Marketing
This post is inspired by my sister-n-law who’s theme for her 60th birthday is “Hello Beautiful”. Having recently attended her birthday party the video below caught my attention. I’m tipping my hat once again to Dove for it’s branded...
by Rodney Goldston | Jun 4, 2017 | Marketing
The Effect Michael Jackson Had On VCR Sales I was checking out Facebook today and came across a post my friend Chiji shared of some rare Michael Jackson footage. It was MJ practicing for the Thriller video. More than 30 years later the album and the video still...