by Rodney Goldston | Sep 3, 2020 | Marketing
Often overlooked in marketing decisions (especially by smaller brands) is the aspect of who’s got the power. Think about marketing messages from Allstate Insurance. What it doesn’t say is pay us lots of money, for years and years and perhaps we’ll...
by Rodney Goldston | Sep 2, 2020 | Marketing
Marketing is confusing because there’s two kinds. There’s the kind you hate. The popups (I especially hate these), spam (these 2), private data tracking, interruptions, price gauging, overhyped and under-designed type that far too many people specialize...
by Rodney Goldston | Jun 7, 2020 | Marketing, Productivity
How To Become Like Water Water has many, many positive virtues. Bruce Lee famously said “be like water my friend” and the Tao and the Hebrew Christian text reference water over and over again. So in todays video (scroll to bottom to watch the video) we’re...
by Rodney Goldston | May 25, 2020 | Marketing
As we enjoy all our freedoms let’s keep in mind that Freedom Wasn’t Free. Happy Memorial Day. You might also like: Memorial Day 2023 Freedom Ain’t Free How Much Does a Vote Cost? The Free Frenzy Free iStock Photos To Keep Your Blog In...
by Rodney Goldston | Apr 26, 2020 | Marketing
If SafeFinder has hijacked your search browser on your Mac you’re not alone. It plagued my computer and was driving me crazy for months. I finally figured out how to remove it for good without purchasing any additional software. Today most Mac computers come...
by Rodney Goldston | Nov 19, 2019 | Marketing
Peter Drucker wrote in his book The Practice of Management that the purpose of business is to create a customer. That thought process has become the holy grail for marketing and communications. Today the best marketers go beyond just creating customers to helping...
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