by Rodney Goldston | Jun 15, 2023 | Entrepreneural Mindset
If you by chance find yourself in a situation where you want to add a new word to the dictionary, you don’t have to think very hard about where to place it. The dictionary serves as a useful tool that reminds us of the principles behind taxonomies. The words in...
by Rodney Goldston | Jun 15, 2023 | Marketing
If you want to explain a field, if you want to understand it, if you want to change it, you need to begin with the taxonomy of how it’s explained and understood. Here’s a link to how taxonomies work. So if you’re a marketer, a director, entrepreneur,...
by Rodney Goldston | Jun 14, 2023 | Marketing
A green toad, on a white wall camouflages itself. That’s because fitting in helps ensure survival. But for people in the modern connected economy fitting may ensure your demise. The challenge is that standing out is tricky. Stand out too much and you become an...
by Rodney Goldston | Jun 13, 2023 | Marketing
Goal: What change are you seeking to make? Who do you want your customers to become? What will you be able to look at, or count that will tell you you’ve succeeded? Strategy: What will be the observable pattern in your behavior that informs us of your thinking,...
by Rodney Goldston | Jun 12, 2023 | Self Help, Success
You wouldn’t get in a car only capable of acceleration. You know the car needs brakes for control, stability, and to stop when necessary. Brakes provide balance. When it comes to your career, business, health, and finances maybe you should consider pumping your...
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