by Rodney Goldston | Dec 12, 2014 | Marketing
When Seth Godin wrote the book All Marketers Are Liars I think he got it almost right. We’re not all liars. In fact I’ve largely made a living since the year 2000 by simply exposing my clients to the, sometimes ugly, truth about their marketing efforts....
by Rodney Goldston | Dec 11, 2014 | Marketing
Every organization needs to define and differentiate itself (even the one gal agency, or the neighborhood bakery). The thing to keep in mind is that your brand is defined by experiences and perceptions, which now primarily happen on the web. So share your stories...
*I will never share, rent, or sell your email address to anyone.