In A Connection Economy Do Social Media Connections Really Matter?
The race is on for marketers to build social media connections. But are the number of connections marketers are able to acquire really what matters most? No! What matters more than the number of connections are the quality of those connections. And quality can be...
Using Social Media As A Pull Marketing Strategy
Things have changed and we live in a connection economy today. Consumers want to be pulled not pushed into the products or services the desire. The sales person, consultant, company, you fill in the blank that does the best job at connecting with people or...
Multitasking vs Focus What Would Einstein Say
I recently attended a Dale Carnegie session in which a small debate came up regarding multitasking vs focus. Today there is such a tremendous emphasis placed on the ability to multitask. But is multitasking or a laser like focus better for accomplishing goals? What...
How To Sell Your Products The Way Apple Sells iPods and the iPhone
You can sell more of whatever it is you are trying to move if you will quickly abandon any attempt to tell clients any facts, figures, or pricing about what you are selling. To often sales people do what I call a feature puek. They rattle of all the facts, prices,...
Which Sales Profile Wins Most Often
In a world of hesitant, risk-averse, empowered customers, what sales profile consistently wins? That's the question the folks over a CEB (The Corporate Executive Board Company) asked themselves. So they conducted a survey of more than 6,000 sales people across a wide...
Automotive Marketing Still Stinks
Deceptive automotive marketing stinks and consumers are fed up with it My wife and I are in the market, looking for the best Car dealership near me, to purchase a second car. At least she is, which means I am. A few weeks ago she noticed a lease special advertised...
6 Reasons firing clients may make sense
Firing clients may have the short term draw back of lowering the bottom line, but could pay off huge in future dividends. If you think you may have to fire a client keep in mind the words of Maya Angelou who said When someone shows you who they are...believe...
Jesus loves stupid marketers too
John 21:6 describes a biblical event in which Peter and several others had fished all night and caught no fish. Jesus instructs them to cast their net on the right side of the boat, which they do. Following these seemingly irrelevant instructions the fishermen catch...
The Easiest Way To Sell Via Social Media Marketing
....Is by not selling anything. Consumers on social media platforms, like Facebook, Twitter, and Google Plus are not there because they want to buy something....so don't try to sell them anything. Instead share. The secret to successful social media marketing is to...
Betty White Snickers Ad
Is the Betty White Snickers ad and others like it bad for us as a society? I just watched that funny Betty White Snickers ad on YouTube. The one with her playing football. But Betty is not Betty, she's some kid named Mike, who because he's hungry is playing like...
Outliers – How To Make It As One
Seth Godin published a thought provoking post on his blog regarding Outliers. He says If you want to be an outlier then try not to become one...at least among your peers. Now that made me sit up and go...hmm! As a teenager I had a green muscle t-shirt, that I wore...