Think outside the box – Never take No for an answer
Businesses, particularly large ones, are 'No' machines. What do I mean. Ask if you can have your own blog or website to publish industry information or news - No. Ask if you can purchase leads from a company other than the corporate provider - No. Ask if you can...
Transparent Marketing – What marketers can learn from Flip Wilson
Do any of you remember this guy? I grew up watching his variety show as a kid. For those of you who don't, Flip Wilson was a comedic genius who was known for his character Geraldine who would often say - "What You See Is What You Get!" All marketers (we are all...
Employee fraudulently claiming sick pay exposed on Facebook
I just read an article about how Advantage Health Physician Network was able to uncover an employee fraudulently claiming sick pay by using Facebook. Sara Jaszczyszyn a Customer Service Rep employed by Advantage applied for Family Leave Act after siting that a...
Do you care more about customers or the competition? A Response To David Meerman Scotts Post
David Meerman Scott had a very interesting post on his blog post the other day titled 'Do you care more about customers or the competition'. I took some time to let it marinate before commenting on his website or making this post. In the post he mentions that he's...
Online Marketing Strategies
Are you new to online marketing? Perhaps you're already got a few strategies going put you're trying to figure out how they should all fall into place. What ever your situation I've put together what should be the components of all well rounded and well thought out...
Blogging Advice: How to make blogging a habit
Many experts say that to make something a habit you should do it 14 times consecutively. With this in mind here's a bit of blogging advice. Make it a goal to create a post 14 days in a row. A few quick tips on how to get it done. Keep in mind blog post don't have to...
Blogging For Sales
In any given day there are hundreds of things to eat up a sales persons time (regardless of your profession we are all sales people). I learned early in my sales career to keep my focus on revenue generating activity. Back then there were only three: Prospecting...
The Best Social Media Marketing Is Remarkable Customer Service
Online marketers spend tons of time driving traffic to websites to convert surfers to customers. To often when they do they forget that the best marketing can only sell a product, service, brand, etc once. After that the product, service, brand, etc must continue to...
How Do Consumers Use Social Media
When marketers ask themselves the question how do consumers use social media the number one rule to keep in mind is that consumers use it mostly on mobile devices. Something to make you go...hmm! According to reaseach from a recent Pew study mobile technology is the...
Do senior citizens use Internet
Seems that not only are senior citizens age 65 and older one of the fastest growing segments of the American population but they represent the fastest growing segment of users in many Internet categories as well. If you've been wondering - 'Do senior citizens use...
How To Grow Your Small Business
I learned this from one of the top mortgage producers in the country. Make it a goal to have just one legitimate conversation per day with someone interested in purchasing your product, or service. Don't be concerned with the outcome just the activity - one...
Why You Should Monitor Social Media Mentions
If a tree falls and No one is there to hear it, does it make a sound? This is one of those philosophical questions that I've always answered - yes. Consider this - if your brand is mentioned on a social media platform and no one (meaning you) is there to hear it does...
How To Persuade Someone To Buy – What Inbound Marketers Can Learn From Obama vs Romney
How To Persuade Someone - Predicting who will become President in the Obama vs Romney war to persuade voters is easy. The candidate that will win the election is the person that does the best job at tapping into the dreams of the most Americans and links their ideas...
How To Blog – 11 Amazing Tips For Beginners
My long time friend Ed Gay called me the other day and said that he was interested in getting started with blogging for his business and wanted to know what I advised. Here's what I told him. Decide on the blogging platform you'll use: Wordpress, Typepad, and...
Personal Branding – How To Grow Your Personal Brand Like Muhammad Ali Grew His
Personal Branding Secret Weapon Lie to yourself, because there's someone talking to you about your personal brand every single moment of every single day - no it's not an advertiser - it's you. We all speak to ourselves. Most often we live up to what we tell...
Facebook Custom Audiences Has a Chance To Revolutionize Digital Advertising
Recently Facebook rolled out a new target marketing program called Custom Audiences which as it is now, has great potential for advertisers but with just a little tweeking could sky rocket advertising ROI. When I first read about this on the Facebook site it...
Creating Want – How Nike, Michael Jordan and Mars Blackmon Did It
Creating Want I recently read a statement online that said the job of marketing is to create needs and sell to them. Although this may have been true 20 years ago it is vastly inaccurate today. Why? There are no needs for marketing to meet anymore Marketers have...
KISS – Googles Secret Sauce
Why does Google out perform Yahoo!, Bing, and all other search engines? Because they keep it simple Most people working in sales have learned the acronym KISS at some point. It stands for Keep It Simple Salesperson. It was taught to me as Keep It Simple Stupid....
Someone Sneezed A Big Green Egg On Me
....and now I'm infected. Yesterday I had lunch with a colleague. At some point the conversation turned to outdoor cooking. Him: What kind of grill to you have? Me: A charcoal Webber (of course...that's what all real grill masters use....right) Him: I have a Big...
Creating New Business Opportunities Using Mobile, Social, Information, and The Cloud
Four independent forces social media, mobile technologies, cloud based systems, and information proliferation have all converged to create a single unique force that presents both opportunites and challenges for all organizations, marketers, and sales teams. These...