How Taxonomies Work
If you by chance find yourself in a situation where you want to add a new word to the dictionary, you don't have to think very hard about where to place it. The dictionary serves as a useful tool that reminds us of the principles behind taxonomies. The words in a...
The Marketing Taxonomy
If you want to explain a field, if you want to understand it, if you want to change it, you need to begin with the taxonomy of how it's explained and understood. Here's a link to how taxonomies work. So if you're a marketer, a director, entrepreneur, freelancer, or...
Fitting In vs Standing Out
A green toad, on a white wall camouflages itself. That's because fitting in helps ensure survival. But for people in the modern connected economy fitting may ensure your demise. The challenge is that standing out is tricky. Stand out too much and you become an...
What’s The Difference in Goals and Objectives in Strategic Marketing?
Goal: What change are you seeking to make? Who do you want your customers to become? What will you be able to look at, or count that will tell you you've succeeded? Strategy: What will be the observable pattern in your behavior that informs us of your thinking, or...
Pump Your Brakes
You wouldn't get in a car only capable of acceleration. You know the car needs brakes for control, stability, and to stop when necessary. Brakes provide balance. When it comes to your career, business, health, and finances maybe you should consider pumping your...
Happy Birthday Prince: The Importance of Nonconformity in Society: Prince’s Unforgettable Legacy
The Importance of Nonconformity in Society: Prince's Unforgettable Legacy Nonconformity plays a vital role in society, challenging conventional norms and fostering innovation. In the realm of entertainment, I don't think there is anyone who ever embodied the essence...
Memorial Day 2023 Freedom Ain’t Free
A simple reminder, just in-time for Memorial Day. Freedom ain't FREE. Never has been, never will be.
The Dumbest Thing You Can Do
The dumbest thing you can ever do is to fear appearing stupid.
Past Performance and Indicators of Future Behavior
Past performance isn't a guarantee of how your client, a company, friend, or family member will behave in the future. But it is an excellent indicator.
America’s First Television Commercial
The first television station in America started broadcasting in 1928. For the first 13 years of its existence, television remained blissfully commercial-free. The first commercial broadcast in America did not take place until July 1, 1941, which is when the first...
Seeking Clarity and Vision
Helen Keller said..."The only thing worse than being blind is having sight but no vision." In a connected economy just about anything is possible so why not embrace the power of vision. We (meaning the world) need you to tap into your inner visionary, to dream big and...
Lose Yourself 2 Find Yourself
Sometimes you've got 2 lose yourself in order 2 find yourself.
You have our permission 2 Think Different
Some folks are still waiting 2b picked. So here you go...you have our permission to "Embrace the power of divergent thinking! Break free from the norm, challenge assumptions, and spark innovation. And, 2b a visionary. Go ahead and #ThinkDifferent please.
A potato chip bag or a microphone?
Is this... A. A potato chip bag B. A microphone C. A & B If you guessed C...that it's both a potato chip bag and a microphone you guessed correctly. A little something to make you go...hmm! For sometime now researchers have known that all everyday objects record...
Why Building A Tribe Is Key To Long Term Marketing Success
In the world of marketing, there are many different strategies that can lead to success. From paid advertising to influencer partnerships, there is no shortage of tactics that can help you grow your brand. However, if you're looking for long-term success, there is one...
15 Habits You Need To Stop Doing Immediately
Do you feel like you're constantly running on a hamster wheel, always busy but never really accomplishing anything? It could be because of some bad habits that you need to break. In this video, we're going to go over 15 habits you need to stop doing immediately if you...
7 Digital Marketing Strategies PROVEN To Grow Your Business
https://youtu.be/Mw3lPFO1haU As a small business, digital marketing can be a great way to reach your target audience and grow your business. Here are some tips to help you get started: Define your target audience: Understand who your ideal customer is, what their...
10 Keys To Success In Life
Here are 10 keys to success in life that you might find helpful: Define your goals: Clearly define what you want to achieve in your life. Write down your goals and create a plan to achieve them. Develop a positive attitude: Your attitude can determine your success. A...
How To Be Successful In Life Without Money
Being successful in life without money can be challenging, but it is possible. Here are some ways you can achieve success without relying on money: Develop a positive attitude: A positive attitude can help you overcome challenges and stay focused on your goals....
Tips On How To Be Successful In Life
Here are some tips on how to be successful in life: Set goals: Define what you want to achieve in life and set specific goals to work towards. Make sure your goals are realistic and achievable. Develop a positive mindset: Believe in yourself and your abilities....