Health vs Fitness: How health and fitness are different
Health is at best a slippery term. Most often defined by a lack or absence of unwanted conditions. Having high blood pressure, cancer, a wide waist, too much blood sugar, a cold, flu, or other actual illness is considered un-healthy. We think of the absence of...
Why customers focus on price
Either the product, service, company, or you are not remarkable...or You've feature puked (overly focused on the technical aspects of what you sell) instead of putting together a well told story that fits your buyers world view. Example # 1: Being remarkable Product:...
Online Marketing Strategies: SEO and SEM
I want to kill two birds with one stone with this post and cover both SEO and SEM. The purpose will not be to make you a SEO or SEM expert. Not even an amateur. The two categories are both far to broad to cover in a blog post or this online marketing strategy...
How not to get stuck in a rut
Choose to get out of it. What's most important about making a choice is not making the correct choice, but actually making a choice. It's worth rephrasing to make sure it's not missed. The act and discipline of making a choice is more important than making a correct...
Content Marketing – Tip # 3 – Look Beyond Your Industry For Information
When developing content for your readers keep in mind that what's relevant is likely a wide variety of subjects. Try looking beyond your niche and try and make useful connections between things that on the surface seem unrelated. For example you might not think...
Shipping or Receiving
How are you going to spend most of your time today, shipping or receiving? That's the choice you must make. Receiving: time spent on consuming information, crunching data, devouring books, taking, taking, taking (most of which likely won't even make you any smarter...
Failure vs Mistake
The difference We fail because of something we've never learned. We make mistakes because we have not learned from our failures. (Click to Tweet) Failure You try something new. It does not work, you don't reach your goal, etc. but you learn something valuable in...
Online Marketing Strategies – How To Develop A Website or Blog Strategy
This is the second post in my Online Marketing Strategies series. Sorry for the delay in getting this out. Appologies out of the way let's dive in. Today I'll discuss developing a solid website or blog strategy. I'll also do a deep dive for choosing a domain name...
How to Avoid Writer’s Block – Content Marketing Tip # 2 For Generating Awesome Content
Great! As part of your overall marketing strategy you've made the decision to start blogging and now you're wondering how to avoid writer's block. I think this may be what hinders many people the most from starting a blog. Their afraid of not knowing what to write....
Connecticut Massacre – The Law of the Harvest – The Responsibility of Marketers
In the wake of the Connecticut massacre this scripture has been on my mind. It is commonly referred to as the law of the harvest. Galatians 6:7 Be not deceived; God is not mocked: for whatsoever a man soweth, that shall he also reap. Entrepreneurs develop violent...
How to increase productivity
There's a difference between being 'Present' and being 'Fully Engaged'. The energy we have in any given day is limited. When the draws on our energy exceed capacity a lack of engagement occurs. I was at an event this weekend at a friends home (hi Donna and Emile)....
How to get what you want by monitoring feedback
If at first you don't succeed then try, try again. That's what I learned as a child. But there's an important step between trying. ' Assessing Feedback'. The kid in the picture swings at the piñata, misses, his brain registers it's not there (feedback), he swings...
Are Content Marketers Addicted To The Facebook Crack Pipe
Recently I was admiring a group of photos on photographers Facebook page. I enjoyed the images and wanted to visit his website to learn more about his work and possibly hire him for a shoot. However, he did not have one. He was completely dependent on...
Content Marketing – 10 Kick Butt Tips For Generating Awesome Content
Most folks are not creative enough to always have a fresh idea ready to transform into killer content. Unless you happen to be Seth Godin you likely struggle with coming up with enough relevant, helpful, fun content to blog everyday. While you may be an expert on...
If Rudyard Kipling
My friend Edward Gay taught me this poem when we were college students. It's been with me since then and has motivated me through many tough times. I believe it has a place here for my readers because as marketers, entrepreneurs, etc, we dream, take risk, we...
How To Fail Your Way To Success
Fail Your Way To Success: Why most people don't The number one reason people don't succeed is simply because they fail to start (whatever it is). They become paralyzed by the fear of failing. To be able to fail your way to success you first have to embrace failure as...
Jimi Hendrix – The death of mass marketing and how to grow a business by serving tiny groups
Take a good look at this picture of Jimi Hendrix, see anything weird? If you're a Jimi fan you likely already know, or if you're just a keenly astute individual perhaps you picked up that he's playing the guitar upside down. Hendrix didn't play upside down not by...
My 10 Favorite Einstein Quotes
Einstein quotes "The hardest thing in the world to understand is the income tax." "Weakness of attitude becomes weakness of character." "Sometimes one pays most for the things one gets for nothing." "Anyone who has never made a mistake has never tried anything new."...
How to get the results you want
I was getting dressed the other day and putting on my belt noticed that I was on the last hole of my size 36 belt. I had just had this belt on yesterday. How could my belt have gotten smaller overnight? The fact of the matter is my belt didn't shrink, my waist...
How to eat an elephant
There's an old African proverb which goes 'How to eat an elephant, one bite at a time'. But this of course is not actually about eating elephants. It's about the difference in viewing a project, what ever it may be, as one giant insurmountable object versus manageable...