Steve Jobs Speech on Marketing Strategy
Quite possibly the best talk ever given on marketing strategy. Steve Jobs talks about why Nike might be the best marketing company ever, and that thoughts behind Apples famous Crazy Ones ad campaign. https://youtu.be/Nd0yCBtee7A
Gain Permission First
Just about every day I get a flood of junk mail in my box. You probably do too. I don't know anyone who just can't wait to get home to see what's arrived. That's because we didn't give the folks sending it permission to send it to us. It's an interruption. Now we...
Leaders Lead They Don’t Talk So Much
Almost anyone can diagnose a problem. And, in todays world of blogs and social media everyone has a megaphone to rant and rift about it. But problems don't need attention called to them as much as they need solutions, and leaders to lead us to a better way. In 1930...
Justice Must Be Impatient
Justice must always be impatient because injustice is always patient. Happy Birthday.
Colin Kaepernick Is Keeping In Good Company
In 1967 Muhammad Ali was stripped of his title due standing for something he believed. He refused to be drafted into the army and sent to Vietnam claiming before the world "No Vietcong ever called me nigger". In addition his boxing license was suspended by the state...
There’s No Magic Bullet
"There's no magic bullet. No hack, no trick, no tip, no class, no degree. But you, armed with the right knowledge and resolution, can acquire the self-motivation, self-discipline, and self-belief necessary to become a focused, mentally-tough working pro." Steven...
What’s In It For Me?
It's a simple and straightforward question, and it's marketing's job to provide the answer. If you're struggling with conversion it could be that it's not clear to your prospective clients exactly what's in it for them if they engage with you. Everyone knows what's in...
Small things matter. Is My Local Starbucks Starting To Suck?
Let me start by saying that if you know me personally or if you follow this blog then you know I'm a fan of the Starbucks brand. But I just had a bad experience (from a marketing and branding stand point) at my local Starbucks. After I left the gym this morning I...
Why Focus Is Important For Success
Do you know the most important thing to focus on if you want to be successful at making a really great cup of coffee is? It’s the beans. But instead of focusing on the beans most people spend hours of time, and hundreds of dollars researching and buying brewers, and...
Too Afraid To
If you'd invested 1,000 in Bitcoin in 2008 you'd have over $40,000,000 today. But in all fairness you likely did not know about Bitcoin in 2008. Well, if you'd invested $1,000 a year ago today in Bitcoin that investment would be worth a little more than $15,000....
A Great Nation
A great nation is a compassionate nation...Dr. Martin Luther King, Jr. A compassionate nation is comprised of compassionate people. Let's keep America great. Be compassionate!
Influence
I remember reading Bill Clinton's autobiography. There's a section where he mentions JFK coming to visit his school and shaking his hand. He says that moment profoundly influenced his direction into a life of public service. As I was walking through the back streets...
Too Much
In just a few days Americans will celebrate Thanksgiving. Ironically, the holiday does little to reinforce either the position of thankfulness, nor a posture of giving. Instead it serves as the home stretch to wrap up a yearlong messaging of overconsumption – which...
2 Things U Can’t Afford
When it’s so wide you can’t get around it So low you can’t get under it So high you can’t get over it 2 things you can’t afford 2 do Wait 2 start Quit 1’nce started
I Write What I Like
The real test of relevance is if someone will miss you when you're gone. Miss you when you stop showing up. It's always surprises me when someone says to me you haven't made a post in a while. What they're saying is that you haven't showed up and I miss that. When...
You’re More Beautiful Than You Think
This post is inspired by my sister-n-law who's theme for her 60th birthday is "Hello Beautiful". Having recently attended her birthday party the video below caught my attention. I'm tipping my hat once again to Dove for it's branded content series. In this one Dove...
A Message To the White Supremacy Groups and All Other Color Struck Folks
Turns out white folks, black folks, yellow folks, and all the other color struck folks have got it wrong. We are all closer in color than we realize. You see your eyes aren't the best tools you have for picking up on someones skin color, it's actually your ears. If...
Sometimes U Just Need 2 Call Out Sick
There are events that define our times. Most people can remember where they were when Kennedy, and King were shot. But do you know where most people were when Hendrix played Star Bangled Banner at Woodstock? They were at work. In 1969 a half-million people attended...
Independence 2Day
As millions of Americans celebrate Independence Day 2day, most don’t actually have their independence. They’ve willingly given their independence up a little bit at a time to to a boss, an investor, creditors, or a credit card company. The industrial revolution...
Uncomfortable
Jillian Michael says that if you want to change your body then you need to get comfortable being uncomfortable. That fact is that if you want to change anything at all then you have to be comfortable being uncomfortable. You also need to be comfortable making others...