Expanding Perspectives: The Power of Different Lenses
We're creatures of habit, approaching problems through the same lens time and time again. But what if our trusted lens is limiting our ability to see the bigger picture? What if there's a world of untapped solutions waiting just beyond our comfort zone? There's power...
30 Marketing Tips To Break Through The Clutter
In today's fast-paced, information-overloaded world, breaking through the noise and capturing your audience's attention is no easy task. As a marketer, you face the challenge of standing out amidst a sea of competitors, distractions, and ever-changing consumer...
Decisions Unleashed: Navigating the Chaos with Clarity
In the vast arena of life, decisions hold the reins to our destiny. We stand at the crossroads, hesitating, pondering, wondering if we'll take that leap or stay in the comfort of familiarity. But let me tell you something, my fellow wanderers: decision making is an...
The Curious Dance of Irrationality: Unveiling the Mysterious Choices We Make
Sixty six years ago on June 12, 1957, Surgeon General Leroy E. Burney declared it the official position of the U.S. Public Health Service that the evidence pointed to a causal relationship between smoking and lung cancer, yet most folks who smoked...kept on smoking....
How To Run A Useless Conference
I go to my fare share of conferences. And let me tell you, my friends, I've seen it all. Conferences, those grandiose gatherings that promise to transform us, to enlighten and inspire us, often fall short of their lofty ambitions. Why, you may ask? Well, it's simple....
How To Organize The Room
Conferences are back in vogue so here's another discourse on conferences (but it applies to any gathering). Often overlooked, yet immensely significant: the art of arranging the room where ideas are exchanged. The venue proprietor (be it a hotel or convention center)...
Unleashing the Unforgettable: Crafting Lasting Connections and Igniting Inspiration
In the realm of forging meaningful connections, lies an extraordinary opportunity waiting to be seized. Regrettably, it is all too common for such gatherings to devolve into conventional conferences resembling classrooms, lacking the profound emotional bonds that we...
The Secret Behind the Five-Top: Insights by Seth Godin
[Disclaimer: The following blog post is a rewrite of Seth Godin's original work. Full credit goes to Seth Godin as the original author.] Today, I'd like to share with you a valuable secret I learned from Seth Godin about the dynamics of banquet tables. Have you ever...
The Perilous Path of Digital Trust: Safeguarding Your Precious Data
The easier it becomes to generate and safeguard a video or any other file, the greater the probability of it vanishing or becoming flawed. The more crucial the data, the higher the likelihood that its loss will catch your attention. The more challenging it is to...
Does Facebook Penalize Post With Links
You may have noticed your Facebook post with links are being penalized. But Facebook isn't alone in this, all of the social platform penalize you for putting links in your post. A 2021 report from the folks over at Social Insider shows that the Facebook algorithms,...
How To Really Solve Problems
When we focus energy on problem solving it prevents us from focusing on opportunities, denies us of contribution, and robs us of a chance to make our world a better place. Choosing to focus on the opportunities that problems present does not mean you deny there's a...
How Taxonomies Work
If you by chance find yourself in a situation where you want to add a new word to the dictionary, you don't have to think very hard about where to place it. The dictionary serves as a useful tool that reminds us of the principles behind taxonomies. The words in a...
The Marketing Taxonomy
If you want to explain a field, if you want to understand it, if you want to change it, you need to begin with the taxonomy of how it's explained and understood. Here's a link to how taxonomies work. So if you're a marketer, a director, entrepreneur, freelancer, or...
Fitting In vs Standing Out
A green toad, on a white wall camouflages itself. That's because fitting in helps ensure survival. But for people in the modern connected economy fitting may ensure your demise. The challenge is that standing out is tricky. Stand out too much and you become an...
What’s The Difference in Goals and Objectives in Strategic Marketing?
Goal: What change are you seeking to make? Who do you want your customers to become? What will you be able to look at, or count that will tell you you've succeeded? Strategy: What will be the observable pattern in your behavior that informs us of your thinking, or...
Pump Your Brakes
You wouldn't get in a car only capable of acceleration. You know the car needs brakes for control, stability, and to stop when necessary. Brakes provide balance. When it comes to your career, business, health, and finances maybe you should consider pumping your...
Happy Birthday Prince: The Importance of Nonconformity in Society: Prince’s Unforgettable Legacy
The Importance of Nonconformity in Society: Prince's Unforgettable Legacy Nonconformity plays a vital role in society, challenging conventional norms and fostering innovation. In the realm of entertainment, I don't think there is anyone who ever embodied the essence...
Memorial Day 2023 Freedom Ain’t Free
A simple reminder, just in-time for Memorial Day. Freedom ain't FREE. Never has been, never will be.
The Dumbest Thing You Can Do
The dumbest thing you can ever do is to fear appearing stupid.
Past Performance and Indicators of Future Behavior
Past performance isn't a guarantee of how your client, a company, friend, or family member will behave in the future. But it is an excellent indicator.